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on the eve of the mid-autumn festival, many companies will give out mooncake vouchers as gifts for welfare and visits to relatives and friends. however, many consumers find that it is increasingly difficult to pick up mooncake vouchers. in the second-hand market, the trading of mooncake vouchers of major brands has ushered in a peak period of redemption. scalpers and middlemen have formed a gray market for second-hand transactions, and even the bizarre scene of "securitization" of mooncake vouchers has appeared.

the so-called "securitization" of mooncake vouchers refers to the emergence of a group of professional scalpers who specialize in buying and selling mooncake vouchers. these scalpers purchase mooncake vouchers from the market at prices lower than their face value, and then sell them at prices close to their face value to make a profit from the difference. what's worse, mooncake manufacturers simply cooperate with distributors to "earn" the difference by selling vouchers at high prices and then buying them back at low prices.

in other words, in this process, mooncakes, although nominally the protagonist, have become secondary products, and they don't even have a chance to appear in the back-and-forth transactions. mooncake coupons have become "currency" in circulation.

as part of cultural heritage, mooncakes should carry the beautiful meaning of family and friendship. the original intention of designing mooncake coupons was to facilitate consumers, so that they do not have to rush to redeem the mooncakes during the peak production period, but can choose a more flexible time to redeem. however, the "securitization" of mooncake coupons today is not only a disrespect for the normal trading rules of the market, but also a dissolution of traditional festival culture.

in this seemingly prosperous trade, the most direct victims are undoubtedly the consumers who pick up the mooncakes. when mooncake coupons are no longer just a voucher for exchanging mooncakes, but become a tradable commodity, consumers face more uncertainty. once the company that issues mooncake coupons is unable to fulfill its promise due to poor management or other reasons, the mooncake coupons in the hands of consumers may become waste paper.

unlike the physical objects visible to the naked eye, some mooncake coupons have high premiums, and the quality and after-sales service that are difficult to guarantee have also made some consumers dissatisfied. moreover, this kind of harm is not limited to consumers - for those companies and buyers who paid for the mooncake coupons, this is also a deception - they paid a price higher than the actual value of the goods, but did not get the corresponding services or products.

more importantly, this is also a disruption to the market trading environment. in recent years, there are not only mooncake coupons, but also crab coupons, rice dumpling coupons, and even supermarket prepaid cards and barber shop recharge cards. these coupons and cards are all prepaid consumption, which means that consumers pay in advance before obtaining goods and services out of trust. the reality is that there are constant disputes and chaos over the consumption of commodity prepaid cards.

in fact, as early as 2012, the ministry of commerce issued the "administrative measures for single-purpose commercial prepaid cards (trial)", which stipulates that the validity period of anonymous cards shall not be less than 3 years, and that the issuing or selling companies shall provide activation, card replacement and other supporting services for anonymous cards with balances after the validity period. in the "consumer rights protection law", there are detailed regulations on prepaid consumption.

it can be said that the legal provisions for prepaid consumption are relatively complete, and the important thing is to implement the regulatory policies without compromise. to this end, on the one hand, the functional departments should take the initiative to do more daily tracking and inspections; on the other hand, consumers should also actively complain after encountering infringements of their rights and interests, and provide clues and information to law enforcement agencies. only when multiple parties form a joint force can the chaos caused by various coupons be eradicated.