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reference news reported on september 17 according to a report on the singapore lianhe zaobao website on september 15, by picking up the blind box and shaking it gently, mr. chen can roughly guess the contents inside based on the weight in his hand and the sound of the toy hitting the box.

mr. chen, 33, is a surgeon and a fan of trendy toys. in the past two years, he has collected thousands of trendy toys, including ips (intellectual property) such as skullpanda, dimoo, and crybaby.

a set of blind boxes usually has 12 regular models and a "hidden model" with a very low chance of winning. mr. chen said that the fun of opening a blind box is not only in the toys inside the box, but also in the feeling of opening the box - the tension and anticipation, as well as the uncertainty of whether you can be lucky enough to win the favorite model or the hidden model.

the report said that trendy toys and ip-related products are showing strong growth momentum, reflecting changes in chinese people's consumption habits. while pursuing cost-effectiveness, they are also more inclined to products with emotional value.

many respondents who buy trendy toys said that they choose to collect a certain series of toys because they have a special feeling for the characters in it. some adults are keen on collecting trendy toys from anime series because it can evoke their nostalgia for their childhood; others collect trendy toys related to specific movies to commemorate the good times spent with their loved ones.

according to the trendy toy industry development report (2023) released by the institute of finance and economics of the chinese academy of social sciences, the scale of china's trendy toy market is rapidly expanding and is moving towards a 100 billion yuan industry. data shows that the scale of china's trendy toy market has increased from 6.3 billion yuan in 2015 to 34.5 billion yuan in 2021, and is expected to reach 110.1 billion yuan by 2026.