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the combination of traditional culture and chinese manufacturing is driving the export of chinese consumer goods overseas, adding new highlights to china's foreign trade.

during the interview, the reporter found that foreign trade products with chinese elements and chinese design concepts are widely welcomed overseas. more and more chinese brands are going abroad and into the world with culture and warmth.

after half a year of research and development, the "specialized, refined and innovative" enterprise in ningbo, zhejiang province, launched curtains made of bamboo, hemp and reed this year. with the characteristics of being biodegradable, recyclable, strong and tough, these products are favored by overseas markets and are exported to 26 countries and regions.

wang jiayuan, general manager of ningbo jiayuan window decoration co., ltd.: sales in the first half of this year increased by about 40% year-on-year, and the export countries are europe, america, the middle east, etc. among them, some curtains with chinese traditional style elements such as landscape paintings and auspicious clouds are popular in overseas markets. chinese style has become an innovative fusion. combining various functions and traditional design aesthetics, it gives curtains more cultural value.