2024 ciftis·xinhua viewpoint丨activating new momentum and sharing new opportunities——observations on the 2024 ciftis
2024-09-17
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xinhua news agency, beijing, september 16 title: activating new momentum and sharing new opportunities - observations on the 2024 china international fair for trade in services
xinhua news agency "xinhua viewpoint" reporters wei yukun, ji ning, liu yuanyuan
on the 16th, the 2024 china international fair for trade in services came to an end. over the past five days, from the national convention center to the shougang park, comprehensive exhibitions and special exhibitions complemented each other, more than 100 forums and conferences were held, and more than 200 integrated innovation achievements were presented.
at present, the century-old changes are accelerating, and the world economic growth momentum is insufficient. the services trade fair builds a bridge for all parties to jointly cope with difficulties and challenges and share development opportunities, injecting new vitality into the development of the world economy.
towards the "new": highlighting the new quality productivity
stepping into the exhibition hall of the national convention center, you will be dazzled by the various smart products such as 4k ultra-high-definition ai digital humans, surgical robots, humanoid robots, etc.
ordering, placing orders, printing meal tickets, automatically generating store operation data analysis reports... this year, meituan brought the latest smart cash register device. "this device, which is on display for the first time, uses the latest big data analysis technology to help merchants update dishes and optimize services in a timely manner," said wang wei, general manager of meituan's local government affairs department. in between conversations with reporters, catering companies often discussed cooperation intentions with it.
since its establishment in 2012, the china international fair for trade in services has become a stage for more and more companies to debut new products and technologies.
the picture shows the exhibition area of the 2024 china international fair for trade in services. photo by xinhua news agency reporter wei yukun
the first artificial intelligence orthopedic surgical robot, the first public employment ai that helps people “choose jobs”... this year's first launch products highlight the use of digital technology to serve daily life and empower industrial integration and development through productive service trade.
financial services are an important area of trade in services. at the services trade fair, global payment company pingpong debuted its latest global payment solutions to help cross-border e-commerce companies complete fund management from sales orders to customs declarations and exports. luo yonglong, a partner of the company, said that digital integration is a feature of this year's financial exhibits and is also the future development trend of the industry.
digital and intelligent technologies continue to empower the development of trade in services. in 2023, the scale of global digital service trade will reach 4.25 trillion us dollars, a year-on-year increase of 9%, becoming a prominent highlight of the development of trade in services. at this session of the services trade fair, 111 companies and institutions including the fortune 500, industry leaders, domestic and foreign institutions, etc. released 219 achievements in the fields of digitalization, artificial intelligence, medical health, etc., 80 more than the previous session.
the reporter found that this year's forum conference activities focused on new trends in the development of service trade, and "artificial intelligence" and "innovation-driven" were key words among many participating guests.
"big models have formed a positive cycle of technology, applications and business, helping to reconstruct the industry's digital engine. in the future, more service industries and application scenarios will rely on artificial intelligence technologies such as big models to achieve innovative development." wu tian, vice president of baidu group, said at the digital trade development trends and frontiers forum.
pang chaoran, associate researcher at the ministry of commerce research institute, said that the advancement of digital technology has made services that were previously considered non-tradable and non-storable tradable. at present, new technologies and applications in the service trade field are accelerating towards production and life, constantly opening up new space for foreign trade development.
using culture to shape trade: creating a new engine for trade in services
take a vr cockpit to travel through the central axis of beijing, listen to an intelligent robot explain the check-in guide for the industrial tourism routes in the beijing economic and technological development zone, and make the architectural form of the national grand theater into a necklace to wear on your body... immersive exhibitions and interactive experiences are the main features of this year's cultural and tourism service special exhibition. culture is becoming watchable, playable, and interactive.
on the 3-meter-long and 2-meter-high screen, the audience can click on the screen according to the instructions to browse the ten ancient mythical beasts. "this is an immersive interactive experience digital ip product that we created based on the 'five ridges and six beasts' on the eaves of ancient buildings. so far, dozens of companies have contacted us to discuss cooperation intentions," said yang likun, ceo of exhibitor jingshi technology.
at this year's ciie, more than 80 countries and international organizations set up exhibitions and held conferences in the name of their governments or headquarters. 13 countries and international organizations set up independent offline exhibitions for the first time, highlighting their local traditional culture.
in the pavilion of france, the guest of honor, the iconic buildings of paris, the miniature arc de triomphe and the arch of the bir-hakeim bridge on the seine, are particularly eye-catching, and the display screens show content about french cultural heritage. "we are willing to gather the strength of all parties to promote exchanges and cooperation between french and chinese companies," said kong shijia, commercial counselor of the french embassy in china.
the reporter clearly felt as he walked through the exhibition hall that traditional culture and service trade are deeply integrated, releasing new charm through creative transformation and innovative development.
this year, the metaverse experience center located in hall 3 of shougang park brings a brand-new digital art exhibition, "han dynasty weather, one painting for a thousand years". with the flow of light and the playing of han dynasty music, visitors enter the world of murals and deeply experience the history and culture of the han dynasty.
tea sets, living room decorations, incense burners... xu huaijun, head of the anhui huainan hanfeng ceramics research laboratory, who has participated in the ciftis for five consecutive years, brought a series of shouzhou kiln ceramic exhibits this year that focus on practicality. "shouzhou kiln ceramics were fired during the southern and northern dynasties and flourished during the sui and tang dynasties. they are the most representative central plains ceramics in my country. many young people and foreign exhibitors come here to check in. the ciftis is an important platform for us to tell the 'chinese cultural story' to the world," he said.
the musical "cat god in the forbidden city" uses a fantasy story full of fun and emotion to make the audience have a beautiful imagination of the forbidden city; the animated film "ban chao" has beautiful pictures and vivid plot, conveying the pioneering spirit of the chinese nation... in the exhibition area of the china international fair for trade in services, a large number of literary and artistic masterpieces based on china's excellent traditional culture are face to face with the audience.
"from a global perspective, cultural trade has great potential for development. the china international fair for trade in services has built a platform and bridge for the high-quality development of foreign cultural trade and activated a new engine for the development of services trade," said pang chaoran.
sharing opportunities: expanding the “circle of friends” in service trade
"the sales of our rose products exceeded our expectations, and we have signed cooperation agreements with a number of chinese buyers," said a person in charge of bulgaria's digavida trading company, which participated in the exhibition for the first time.
"the harvest exceeded expectations" is the feeling of many exhibitors at the china international fair for trade in services.
the picture shows the exhibition area of the 2024 china international fair for trade in services. photo by xinhua news agency reporter wei yukun
this year, schneider electric, a french company that participated in the ciftis for the fifth time, reached a new cooperation with jingye group co., ltd. xu shaofeng, senior vice president of schneider electric, said: "at this ciftis, we established the china center for service business and will sign service cooperation agreements with more local chinese partners."
as of 12:00 noon on the 16th, this year's ciftis had attracted nearly 242,000 visitors, and more than 100,000 professional visitors were invited to attend the ciftis, a 20% increase over last year. during the ciftis, nearly 1,000 achievements were made in seven categories, including transactions and investments.
since its inception, the china international fair for trade in services has become an important platform for deepening international cooperation in trade in services. many guests at the forum said that as an important part of international trade and an important field of international economic and trade cooperation, trade in services is an important driving force for global economic growth. looking ahead, there are both opportunities and challenges in the development of trade in services.
"the development of trade in services still faces multiple obstacles such as geopolitical tensions and regulatory barriers." in a video speech at the services trade development forum, knudsen, deputy secretary-general of the organization for economic cooperation and development (oecd), said that it is necessary to promote the opening of trade and investment markets and jointly find new ways of cooperation in services trade.
from issuing and implementing the national and free trade zone versions of the negative list for cross-border trade in services, to clearly launching pilot work to expand opening up in the medical field, and planning to allow the establishment of wholly foreign-owned hospitals in beijing, tianjin and other places, china continues to increase its support for innovation and development in key areas of trade in services and explore a high-level opening-up pattern.
wang bo, deputy director of the ministry of commerce's department of trade in services and commercial services, said that they will promote the implementation of the global partner network plan for trade in services, expand multilateral and regional cooperation mechanisms for trade in services, continue to hold key exhibitions such as the china international fair for trade in services with high quality, and continuously expand my country's "circle of friends" for trade in services.
