unable to deliver the car! bmw terminates the contract with the dealership group
2024-09-16
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a few days ago,bmwannounced the termination letter with ga group.it is understood that german automobile private ltd. and beijing zhongbao excellence international trade co., ltd. (hereinafter referred to as "ga group") own 9 bmw 4s stores, 2 bmw quick repair stores and 1 city showroom. on january 1, 2024, they signed the "bmw brand dealer agreement" and other relevant agreements and supplementary terms (hereinafter collectively referred to as "dealer agreement") with bmw brilliance automotive co., ltd. and bmw (china) automobile trading co., ltd. (hereinafter collectively referred to as "bmw").bmw stated that due to poor management, ga group's capital chain was broken and it was unable to redeem certificates to customers, as well as overdue payments to bmw and its affiliates. after deliberation by bmw's management, bmw decided to terminate the "dealer agreement" with ga group, which will officially take effect on september 20, 2024 ("termination date").at the same time, ga group also owns 5MINIthe exhibition hall signed the mini brand agency agreement and the mini brand service agreement with bmw (china) automobile trading co., ltd. on january 1, 2023. based on the provisions of article 12.5 (xv) of the mini brand agency agreement and article 11.4 of the mini brand service agreement, all mini brand agency agreements and mini brand service agreements will also be terminated on the termination date.not long ago, some consumers reported that after purchasing a car from xiamen zhongbao automobile co., ltd., the 4s store failed to deliver the vehicle in a timely manner, delayed delivery and failed to fulfill compensation, and some vehicle certificates were mortgaged.it is understood that xiamen zhongbao automobile co., ltd. is a subsidiary of the german automobile group of singapore (referred to as "ga group"), an authorized dealer of the german bmw group and bmw brilliance automotive co., ltd., and a long-established automobile dealer in xiamen. its brand influence and market reputation are highly praised. according to media reports, xiamen zhongbao was exposed to delivery delays as early as july, and users on heimao complaints also reported the situation. this problem broke out in september and was eventually terminated by bmw. according to reports, in addition to xiamen zhongbao automobile co., ltd., fuzhou zhongbao automobile sales and service co., ltd. and other companies have similar problems and operateporschethe xiamen oulixing automobile sales company of the brand also had some vehicles delayed in delivery. the above companies are all dealers under the ga group.as early as the beginning of this year, there have been frequent reports of large dealer groups going bankrupt, facing financial crises, closing stores and withdrawing from the internet, and being on the verge of delisting. auto dealers as a whole are under tremendous survival pressure. in recent times, many auto dealers have also encountered operational difficulties. according to the "national auto dealer survival status survey report in the first half of 2024" released by the china automobile dealers association, large-scale losses have also become the development status of dealers in the first half of the year. the association's survey showed that only 35.4% of dealers made profits in the first half of the year, while the proportion of loss-making dealers reached 50.8%, and the proportion of dealers with break-even was 13.8%.in mid-july, bmw china took the lead in withdrawing from the price war and stated that "in the second half of the year, bmw will focus on business quality in the chinese market and support dealers to make steady progress. in addition to bmw,audiandbenzthe price cuts of these brands have not only failed to bring good market growth, but have further exacerbated the survival crisis of dealers. data shows that in the first half of this year, bmw's sales in china were 375,900 vehicles, a year-on-year decrease of 4.2%; mercedes-benz's sales were 352,600 vehicles, a year-on-year decrease of 6.5%; and audi's sales were 320,400 vehicles, a slight year-on-year decrease of 1.9%.the collective crisis of auto dealers is the result of the transformation of the auto industry and the inevitable impact of the large-scale development of new energy vehicles. under the influence of the auto price war, fuel vehicles are facing life and death, and traditional joint venture brands and luxury brands are becoming increasingly difficult to sell. in order to seize the market share, some dealers have to sacrifice profits, reduce prices for promotions, and even "inverted prices", but this is undoubtedly a poison to quench thirst.
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