beijing's largest e-sports center is about to open on the banks of liangma river
2024-09-15
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on september 15, chaoyang district held a press conference on the construction of the main bearing area of the international consumption center city. the heads of chaoyang cultural tourism group and yingzhan group introduced the relevant situation.
xue xiaofei, general manager of chaoyang cultural tourism group, introduced that liangma river is building a world-class waterfront dynamic consumption economic zone. liangma courtyard and chaoyang park sina weibo e-sports center will soon meet the public. after completion, sina weibo e-sports center will become the largest comprehensive e-sports theme venue in beijing and radiate the entire north china region.
on the banks of liangma river, the upgrade and renovation of chaoyang park south center vitality park, no. 8 mansion, tennis center, and planning art museum have also been launched in an orderly manner.
the construction of the box chaowai has attracted much attention. in 2022, the chaoyang district government, chaoyang cultural tourism group, and urf yingzhan jointly built a beijing-style uic (urban vitality innovation center). among them, the original quintiles mall was transformed into "the box chaowai | youth center a hall", and the original quintiles building was transformed into "the box chaowai | youth center b hall", with an overall renewal area of nearly 100,000 square meters.
yan guangmao, founding partner and director of yingzhan beijing, said that in the renovation of chaowai street, the operator studied many overseas urban renewal cases and proposed a general plan for the planning and design of chaowai street's industrial commerce. a phased development policy was formulated for the 1.5-kilometer-long chaowai street area and nearly one million square meters of commercial and office properties.
since its trial operation, the box a has introduced more than 40 first stores and curated about 300 retail, market and community activities, attracting a large number of young people. it has achieved sales of nearly 4.5 million items, a consumption amount of 500 million yuan, and a passenger flow of over 15 million. the passenger flow on holidays and weekends exceeded 50,000, reaching nearly 30,000 skateboarding and running communities, more than 120,000 basketball players, and 30,000 cycling players.
the box b will be fully unveiled this fall, focusing on senior young customers aged 25-35. at present, the brand's first tsutaya bookstore in beijing, the first digital art social space madverse in china, and kaixin mahua's exclusive immersive interactive experience theater have already settled in.
