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tesla, a top new car manufacturer, is already an old friend of the ciftis. in 2016, tesla made its debut at the beijing international fair, the predecessor of the ciftis. the "tesla regional headquarters settlement in beijing project" became one of the 331 signed projects of the beijing international fair that year. last year, the new version of tesla model 3 made its debut at the ciftis. this year, the second-generation humanoid robot optimus and the cyber ​​​​off-road wagon made their debut at the ciftis. having participated in the exhibition for eight consecutive years, the ciftis has also witnessed tesla's growth. if the "moonlight silver" model y and the cyber ​​​​off-road wagon on the booth of the ciftis in 2024 are tesla's "points", the humanoid robot optimus and the fsd fully autonomous driving capability chip are tesla's "surfaces".

tesla's "new employees" take the stage

at the tesla booth at the 2024 china international fair for trade in services, humanoid robots attracted visitors to stop. "this is tesla's second-generation humanoid robot optimus." a tesla booth staff member introduced that the humanoid robot has 28 drive modules and more than 200 degrees of freedom throughout its body, thus simulating various human movement patterns. at the same time, optimus's hands have 11 degrees of freedom, and the bionic joint design gives the robot strong flexibility, allowing it to clearly identify surrounding objects while being able to perform agile movements. in addition, optimus uses visual perception solutions and neural network technology that are similar to fsd fully autonomous driving technology to complete core functions such as path planning and object recognition.

goldman sachs, an international investment bank, predicts that by 2035, the humanoid robot market is expected to reach $154 billion. faced with huge market prospects, humanoid robots are becoming the key to competition among companies. humanoid robots are also the products that tesla ceo elon musk has always insisted on developing and the market he must enter. a tesla official revealed that next year, thousands of humanoid robots will perform tasks in tesla factories, and in the future they will also be able to become home assistants.

"these humanoid robots will achieve a higher level of autonomous operation and will be able to directly respond to instructions and perform complex tasks. at the same time, they will also have the ability to learn new skills by watching videos. for example, if you show the robot a task, it will be able to learn and execute it by watching the video without the need for traditional programming." the above-mentioned tesla official told the beijing business daily reporter that humanoid robots will become the main force of the industry, and tesla's goal is to produce 1 billion units annually, occupying more than 10% of the market share.

in addition to optimus, a hw4.0 chip that can simulate the human brain also became the focus of tesla's booth. it is understood that relying on massive driving data, self-developed computing platforms and powerful computing power, tesla's fsd fully autonomous driving capabilities (supervisory version) equipped with hw4.0 have been continuously upgraded and have now entered version v12.5, which can respond flexibly and accurately to complex road conditions. the safety report released by tesla in the first quarter of this year shows that the safety of tesla vehicles using autopilot automatic assisted driving is 11.4 times the us average.

ota allows cars to continue to "evolve"

if humanoid robots and fully autonomous driving are still some distance away from full implementation, ota, which allows cars to continue to grow, has become a direct reflection of tesla's efforts to enhance its "soft power".

at present, the pace of new energy vehicle launches in china continues to accelerate, and some consumers believe that the appearance of tesla models has not changed significantly. in this regard, tesla believes that compared with the changes in "appearance", tesla models are actually growing. "one purchase, continuous evolution." tesla said that compared with competing models of the same price, ota allows tesla models to continue to evolve, unlocking new functions for car owners, so that they can "change generations" without changing cars.

a beijing business daily reporter learned from the 2024 china international fair for trade in services that since the first push of tesla's ota remote software upgrade, nearly a thousand items have been updated in different markets around the world, such as lane departure warning, cab overheating protection and other new functions involving vehicle safety, comprehensive entertainment, and practicality.

while continuing to grow ota, tesla has also launched a direct-sale service system with remote diagnosis technology as the core, providing 7×24-hour service. it is understood that the system has highly intelligent monitoring and diagnosis capabilities, and can monitor the vehicle status 24 hours a day. once an abnormality or potential fault is found, the early warning mechanism is immediately activated, and the problem is quickly troubleshooted through remote diagnosis technology to provide consumers with timely and accurate solutions. beijing business daily reporters learned that currently more than 10% of tesla's car owners' appointment services are solved through remote diagnosis, saving an average of one hour of waiting time for each consumer to go to the store.

"the attractiveness of the chinese market lies in its huge consumer base, ever-increasing consumer demand and open policy environment. at the same time, china's service trade has great potential for development, especially in emerging areas such as the digital economy and green economy." in the view of relevant tesla officials, the chinese government's support policies for the new energy vehicle industry and its open attitude towards foreign investment have provided strong support for tesla's development in china.

megapack is expected to go into mass production in china next year

in july 2018, tesla signed an investment agreement for a pure electric vehicle project with the shanghai municipal government and the shanghai lingang management committee. in november 2019, tesla's shanghai super factory entered pilot production. it took only 10 months from a vacant lot to completion and production; in january 2020, domestically produced model 3 began to be delivered. data shows that in august this year, tesla's shanghai super factory delivered more than 80,000 new vehicles, a month-on-month increase of 17%.

in four years, tesla has "taken root and blossomed" in the chinese market. at the 2024 services trade fair, tesla will showcase its development plans from now to the future, from products to technology to soft services. "as an important part of tesla's global strategy, the chinese market occupies a key position in tesla's future development." the above-mentioned tesla official said that tesla will continue to increase its investment in the chinese market, including the construction and production of the shanghai energy storage super factory, improving the manufacturing efficiency of the shanghai super factory, continuing to increase the construction of energy replenishment infrastructure, and improving the service network.

among them, in may this year, tesla's shanghai energy storage super factory officially started construction. the above-mentioned tesla relevant person in charge revealed that the shanghai energy storage super factory will produce the ultra-large commercial electrochemical energy storage system megapack, which is expected to be mass-produced in the first quarter of next year. tesla's shanghai energy storage super factory initially plans to produce 10,000 megapacks per year, with an energy storage scale of nearly 40 gwh. "in the future, we will continue to upgrade and transform production processes, optimize manufacturing processes, continuously improve production efficiency, and further reduce manufacturing costs." he said.

at the same time, tesla is also constantly improving the construction of soft service supporting facilities. data shows that as of august this year, the number of tesla's open super charging stations in china has exceeded 2,000, with more than 11,500 super charging piles, in conjunction with more than 700 destination charging stations and more than 2,400 destination charging piles, covering 100% of all provinces and municipalities in mainland china. in terms of improving the service network, as of august this year, there are 520 tesla direct stores in mainland china, covering 91 cities.

"tesla continues to invest in research and development resources in cutting-edge fields such as electric vehicles, autonomous driving, artificial intelligence, humanoid robots, and energy storage. it has not only established advanced production and manufacturing bases and r&d centers in china, but also continuously expanded its sales, service, and charging networks, and is committed to providing chinese consumers with high-quality products and services." a relevant tesla person in charge said that tesla will continue to increase its investment in china and deepen its localization strategy.

beijing business daily reporter liu xiaomeng/text zhang xiaoyan/photo