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jimu news reporter liu qin

at 8 pm on september 11, it was kuaishouanchor simba promises to represent the three sheep companyit takes 100 million yuan to compensate consumers.however, before 8 p.m. that night, simba's live streaming function was blocked. on the evening of the 11th, jimu news (reporting email: [email protected]) contacted xinxuan group, kuaishou and three sheep, the companies founded by simba.

simba, an online anchor, has his live streaming function banned on kuaishou

in early september, simba was involved in a dispute over the price of hairy crabs with "crazy little yang" and the company behind him, three sheep. on september 4, simba accused little yang and his company, three sheep, of having problems with personal morality and justice, and announced that if three sheepif simba fails to show the proper attitude towards consumers who purchased unqualified products within a week, it will make compensation on their behalf and has prepared 100 million yuan for this purpose.

on the evening of september 10, simba posted a video on his kuaishou account, announcing that he would pay out 100 million yuan in compensation during a live broadcast at 8 pm on the 11th. simba said that he had selected 200 special service personnel from 1,680 assistants to pay the compensation.

however, at 8pm on the 11th, simba did not show up in the kuaishou live broadcast room as scheduled. jimu news reporters found that the words "live broadcast banned" appeared on simba's kuaishou homepage, and the details showed that "the live broadcast function has been banned."

on the evening of the 11th, the customer service hotline of xinxuan group founded by simba responded to the jimu news reporter that since the customer service staff did not follow the live broadcast, they were not clear about the specific situation and they needed to verify the reason why simba’s live broadcast room was banned.

the customer service of kuaishou platform responded to the reporter that for the purpose of protecting account privacy, the customer service is unable to inquire about the reasons for violations and other specific circumstances of the relevant accounts.

some netizens speculated that simba's live broadcast was banned because of the recent controversy between them and the three sheep company. in this regard, the three sheep customer service told reporters that they were not aware of the matter and would promptly report the relevant issues to the company.

is it legal for simba to pay 100 million yuan to consumers on behalf of three sheep? li min, a special researcher at the e-commerce research center of the china internet network information center and a senior partner of shanghai han sheng law firm, said in an interview with the media that simba's move can be seen as a public relations strategy to enhance his own commercial interests. on the surface, it is to protect the rights of consumers, but there are still legal issues that need to be handled with caution.if the responsibility of three sheep involves administrative penalties, simba will not be able to compensate consumers on behalf of three sheep.

"simba arranged 100 million yuan to compensate the three sheep consumers. if there is any situation of damaging the business reputation of competitors or attracting consumers through unfair means, it may violate the relevant provisions of the anti-unfair competition law of the people's republic of china and constitute unfair competition." li min said.

(source: jimu news)

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