the paper announces launch of new content development strategy
2024-09-14
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
today (september 14), the paper, a subsidiary of shanghai media group, officially announced the launch of a new round of content development strategy at the innovation and development conference. the paper's new content strategy is a further deepening of the "focus on current affairs and ideas" strategy that has been anchored for ten years. in order to enable mainstream media to better assist the modernization of the national governance system and governance capabilities, it is a "content master blueprint" for future development at the moment when media convergence begins the next ten-year cycle.
this new content strategy consists of four major components:
make current affairs more insightful.focus on important issues to strengthen the overall situation and holistic thinking in reporting, promote the modernization of national governance, and make it accessible to the public. the current affairs observation section has been completely upgraded, focusing on high-quality development, launching "new engine" to start a new round of china's economic research; "current affairs pai" allows short videos to talk about current affairs; "understanding cities 2.0" fully empowers the shaping of urban ip and allows cities to be rediscovered; "grassroots governance capacity improvement plan" focuses on enhancing grassroots media literacy.
make services more connected.the "service pai" super public interactive platform was launched with multiple functions such as asking questions, making suggestions, complaining, seeking help, and reporting. it empowers users to speak out and make suggestions, provides relief to the public in their urgent needs, and shoulders the media's responsibility to gather public opinion and resolve people's concerns.
make supervision more constructive.the upgraded and recreated new brands of public opinion supervision such as "pai investigation", "pai scene" and "vision" closely follow major national issues and public pain points, return to the scene and get to the heart of the matter, conduct open investigations, secret visits, explore causes and offer suggestions, achieving full attention from discovering "hard problems" to promoting "root governance".
make depth more public.the "depth" channel, which was newly launched on the occasion of its tenth anniversary, includes high-quality in-depth reports including news features, exclusive investigations, and supervisory reports; thought columns and commentary articles that are both cutting-edge and insightful; innovative content products with upgraded voice, such as podcasts, visual reports, micro-documentaries, and non-fiction writing; and problem-solving in-depth reports focusing on vertical fields and major public issues.
the paper’s new content strategy is not only an integration of mainstream media content construction and platform construction, but also builds a new “bridge” and “track” between the two major concepts of “content is king” and “technology first”.
it will be an exploratory journey of "media re-centralization", a path-breaking journey of "strengthening the construction of the all-media communication system and shaping a new pattern of mainstream public opinion", and a practical journey for mainstream media to actively integrate into the network of multiple actors in the digital journalism industry. it is committed to bringing together mainstream values, mainstream public opinion, mainstream culture and the communication, guidance, influence and credibility of mainstream media into a river and rushing forward.
the paper reporter zheng zhizu
(this article is from the paper. for more original information, please download the "the paper" app)
