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recently, saic-gm-wuling's first intelligent long-range suv built on the tianyu architecture d platform, baojun yunhai, was launched. the new car is available in four configurations: 60km plug-in hybrid version, 140km plug-in hybrid version, 500km pure electric version, and 600km pure electric version. the "limited time first enjoyment guide price" is 109,800 to 133,800 yuan (only available to users who complete the large order lock before november 1, 2024), which is 12,000 yuan cheaper than the pre-sale price (121,800 to 145,800 yuan).

official introduction: all baojun yunhai models are equipped with lingmou intelligent driving 2.0max as standard. according to shen shaojie, head of zhuoyu technology, lingmou intelligent driving 2.0 max is jointly developed by baojun automobile and zhuoyu technology (dji car), and has been upgraded to a "two-stage end-to-end" architecture to better solve the core difficulty of general obstacle recognition in pure vision solutions.

image source: photo by li xing, reporter of china business network

judging from the models with advanced intelligent driving capabilities in the current auto market, their prices are mostly above 300,000 yuan, but this time the baojun brand has equipped the advanced intelligent driving on the 150,000 yuan model. "baojun yunhai is the industry's first end-to-end model within 150,000 yuan to be mass-produced. starting with baojun yunhai, all products launched by the baojun brand in the future will all be equipped with advanced intelligent driving as standard." han dehong, deputy secretary of the party committee and deputy general manager of saic-gm-wuling, said that the final price of baojun yunhai equipped with advanced intelligent driving was lowered from the pre-sale price due to the scale of products of saic-gm-wuling and zhuoyu technology.

official data shows that as of now, saic-gm-wuling has more than 29 million users. "we have gone through countless product iterations and experienced countless setbacks," han dehong said frankly.

at present, saic-gm-wuling owns two major passenger car brands, wuling and baojun. "wuling is the company's national brand of electric vehicles, while baojun is the company's future intelligent brand." a relevant person in charge of saic-gm-wuling once said that as the development of new energy vehicles begins to enter the second half of the intelligent track, the company will empower the baojun brand with intelligence, forming a differentiated positioning with the wuling brand.

public data shows that from 2019 to 2022, baojun automobile sold 604,000, 422,000, 215,000 and 52,000 vehicles respectively. so far, baojun's sales volume is far from the peak period of annual sales of one million vehicles.

faced with the double "stall" in sales and brand, the baojun brand carried out its second brand rebranding in may last year; in april this year, the baojun brand launched two first-ever models built on the tianyu architecture - baojun yueye plus and 2024 baojun yueye.

moreover, since 2024, the baojun brand has begun to make comprehensive adjustments to its channels and products. zhou ying, general manager of brand and communication at saic-gm-wuling, once said that this year is the first year of baojun brand products and also the year of channel adjustment.

however, judging from the market performance of baojun's second brand renewal, it is not satisfactory. "baojun yunhai should be a model that truly makes baojun a mainstream model." zhou ying said in an interview with reporters recently that he hopes that the baojun brand can quickly return to the mainstream camp in the second half of this year.

according to the plan at the beginning of this year, baojun brand will launch 6 new cars in the next two years, including phev suvs and b-class sedans in addition to pure electric models. "baojun brand is currently focusing on the 150,000 to 250,000 yuan smart car market." han dehong revealed to reporters, "in 2025, baojun brand will launch higher-end models, including products priced at 250,000 yuan and above that are being prepared."

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