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commentator qiu yanbo

mooncakes are meant for reunion, but fake brands are a loss of integrity. luo yonghao "implies" the three sheep, and the live broadcast industry is making waves again.

according to blue whale news, on september 11, @交个朋友直播室 issued an apology statement, saying that it found that the "fendi casa mooncake souvenirs" it sold had no actual connection with the real luxury brand "fendi" (including the fendi casa series), and was suspected of brand fraud. after the company conducted an investigation, it stopped the sale of related products and paid compensation to all purchasing users in advance, refunding one and paying three.

(source: screenshot of luo yonghao’s personal weibo)

luo yonghao also posted a message on his personal account about the incident, expressing his sincere apologies to consumers who bought mooncakes from "fake foreign brands". in the article, luo yonghao also mentioned that in addition to jiaogepengyou and xinxuan, other large live broadcast studios that sold fakes and malicious products almost never actively refunded three times the total order. luo yonghao "implied" the recent turmoil in three sheep and oriental selection, "a famous head live broadcast studio was recently caught by xin youzhi and chased and beaten. the more historical problems are exposed, the more it seems that the entire company is in danger..." luo yonghao also named the "educator" yu minhong who turned a deaf ear after a series of malicious problematic foods, "can you sleep well at night?"

this incident exposed two chaos: chaos in the mooncake market and chaos in the live streaming e-commerce industry.

can lao luo’s apology save the mooncake market?

the mooncake chaos is linked to the sluggish mooncake market. according to red canning network, this year's mooncake market is more difficult than in previous years. the most obvious is that the prices of a batch of mooncake gift boxes have "diveped". however, even though the prices have dropped, many manufacturers still say that this year's mooncakes are still difficult to sell.

(photo source: visual china)

the mooncake market is struggling to sell. in addition to some mooncake chaos that makes consumers more cautious, it is also related to changes in people's consumption habits. mooncakes with high oil and sugar content go against the concept of healthy eating, and as people's living standards improve, mooncakes and rice dumplings, "festival foods," have become part of some consumers' daily lives. mid-autumn festival is no longer just about mooncakes.

can lao luo’s apology save the chaos in the live streaming industry?

luo pushed the blame on the quality control and supervision departments for selling "fake foreign brand" mooncakes in the live broadcast room, and gradually became lax after no serious accidents occurred for a long time. some netizens questioned: with such an obvious borderline trademark, do you think your company's iq is worrying or your company's iq is worrying?

(photo source: visual china)

it is worth affirming that lao luo did not shirk responsibility, but took the initiative to offer to pay first and compensate three times the amount of the original amount. after cleaning up the snow in front of his own door, lao luo did not forget to take care of the frost on other people's roofs. he questioned those large live broadcast rooms that sold fakes and malicious products, and almost never took the initiative to refund three times the amount of all orders.

it is undeniable that livestreaming is very popular, but there are always problems. false advertising, hunger marketing, counterfeiting, inferior products, mismatching, false prices, exaggerated discounts, etc. are common. luo yonghao tried to "persuade" the industry chaos with corporate social responsibility and commercial interests, but it is hard to achieve the desired effect. after all, "sooner or later, you will pay for what you have done", this is just a simple wish of an individual, the best solution is, "sooner or later, the law will take care of it".

(photo source: visual china)

in the "annual report on the protection of consumer rights in china (2023)" released by the china consumers association, it is pointed out that the relevant laws, regulations and standards for live e-commerce and new online marketing need to be improved, and some platforms need to step up governance of data fraud, vulgar "selling goods", and inducing private transactions. it is hoped that the national legislative bodies and market supervision departments will further improve the laws and regulations in this regard, rectify the chaos of live streaming sales, and allow this industry to develop healthily and get better and better; so that consumers can buy and use with confidence.