report: people aged 31 to 40 are the main force of e-commerce consumption in china
2024-09-13
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china news service, beijing, september 12 (reporter lv shaowei) the 2024 e-commerce conference, an important part of the 2024 china international fair for trade in services, was held in beijing on the 12th. the "china e-commerce regional development big data analysis report" released at the conference showed that people aged 31 to 40 are the main force of chinese e-commerce consumption, and their consumption in the field of improving the quality of life accounts for a high proportion.
the report mentioned that people aged 24 to 30 have a high interest in digital products and household items, while people aged 41 to 50 have a high proportion of consumption in cultural and entertainment fields.
the report data shows that the national online sales amount in 2023 increased by 10.11% year-on-year. the national e-commerce consumer categories are mainly basic living goods. daily necessities, fresh food, and personal care and cosmetics ranked the top three in sales among each category, accounting for 22.54%, 20.45% and 9.9% of sales respectively.
from the perspective of geographical distribution, zhejiang, guangdong, jiangsu, fujian, shandong and shanghai are the "first echelon" of e-commerce development in the country. the six provinces' e-commerce sales in 2023 accounted for 82.25% of the country's total, and their sales revenue accounted for 83.37% of the country's total.
the report also mentioned that the live broadcast e-commerce market continues to expand and has become an important channel for online shopping. new technologies, new users and new content have injected new vitality into the development of live broadcast e-commerce. among them, new content represented by game live broadcast, tourism, singing and dancing performances, knowledge popularization, language learning, etc., provide netizens with more high-quality and diverse live broadcast content.
with the rapid development of artificial intelligence technology, the application scenarios of "ai+e-commerce" have become more diverse. the report mentioned that the application scenarios mainly include intelligent product selection, ai supply chain, ai shopping guide, intelligent marketing, intelligent customer service, ai virtual digital people, etc. among them, virtual digital people have become the key direction for all parties to deploy ai e-commerce. (end)
(source: china news network)
