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among the domestic automakers, changan automobile is undoubtedly one of the most outstanding automakers and one of my favorite domestic automakers. the recent decline in changan automobile's sales has also attracted some attention and discussion. in this regard, i think we can look at it more comprehensively to avoid the mistake of "generalizing from a single example".

chang'an

the latest data from the china passenger car association shows that in august 2024, changan automobile's monthly retail sales of narrow passenger cars were 97,993 units, ranking sixth on the domestic automaker's narrow passenger car retail sales list.

among domestic automakers, changan automobile ranks third in sales, following byd auto, geely auto and chery automobile.

compared with the same period last year, changan automobile's monthly sales fell by 18.3%. obviously, data from the china passenger car association shows that in august 2024, changan automobile's monthly sales fell year-on-year and failed to enter the top three sales camp of independent car companies.

monthly sales ranking

in fact, data from the china passenger car association shows that starting from april this year, changan automobile's monthly retail sales of narrow passenger cars began to decline year-on-year.

according to the china passenger car association, changan automobile sold 82,630 vehicles in april 2024, a 17.9% drop compared to the same period last year.

in may 2024, changan automobile's monthly sales were 95,739 units. compared with the same period last year, changan automobile's monthly sales fell by 12.7%.

dark blue s07

in june 2024, changan automobile's monthly retail sales were 87,804 units. compared with the same period last year, changan automobile's monthly sales fell by 25.6%.

in july 2024, changan automobile's monthly sales were 85,506 units. compared with the same period last year, changan automobile's sales fell by 27.2%.

obviously, data from the china passenger car association shows that since april this year, changan automobile's monthly sales have declined year-on-year for five consecutive months.

under such circumstances, changan automobile's sales have been declining year-on-year for five consecutive months, which has attracted some attention. so, does this mean that changan automobile has lost momentum? or that its market has suffered a setback?

avita 07

as the ancients said, "listen to both sides and you will be enlightened, listen to only one side and you will be in the dark." i think we should look at the decline in changan automobile's sales more comprehensively.

from a more comprehensive perspective, i believe that changan automobile's "sales volume has declined year-on-year for five consecutive months" is just an ordinary matter. it cannot be concluded that its market has stalled, let alone that its market has encountered setbacks.

first, in terms of the top three sales of domestic automakers, changan automobile's sales from january to august still ranked among the top three in sales of domestic automakers.

chang'an

it is no secret that data released by the china passenger car association shows that from june to august this year, changan automobile's narrow passenger car retail sales have been overtaken by chery automobile for three consecutive months, ranking fourth in sales among domestic automakers.

however, if we look at it from a longer time span, changan automobile is still performing strongly. according to the data from the china passenger car association, from january to august 2024, changan automobile's cumulative sales were 834,258 units.

during the same period, chery automobile's cumulative sales were 707,789 units. obviously, from january to august 2024, changan automobile's cumulative sales are still second only to byd auto and geely auto, ranking among the top three in sales of independent auto companies.

2023 sales ranking

i think it is difficult to predict the overall market sales performance of an automaker based on the sales performance of just three months. therefore, the cumulative performance from january to august is obviously more convincing.

second, changan automobile's retail sales have increased for four consecutive years from 2020 to 2023. sales from january to august 2024 only fell by 4%, so a rebound in sales is not difficult.

it goes without saying that from april 2024 to august 2024, changan automobile's sales have continued to decline year-on-year for five consecutive months, which is indeed rare for changan automobile.

chang'an

therefore, it is understandable that it has attracted attention. however, i think that we should look at the problem more comprehensively, from a longer time span, so that we can see the development process of things more clearly, objectively and fairly.

data from the china passenger car association shows that from 2020 to 2023, changan automobile's annual sales have continued to rise for four years.

from january to august 2024, although changan automobile's sales volume declined to a certain extent, the year-on-year decrease was only 4%.

avita 07

i think this decline is almost negligible. it will not be difficult for changan automobile to catch up in the next four months.

overall, i think it is somewhat unfair to assert that changan automobile has encountered a market setback or to have certain doubts about its market performance based solely on the current short-term market fluctuations or performance.

of course, some well-intentioned questions and reminders will be more helpful for car companies to examine their current market performance, thereby allowing them to achieve better sales performance.

chang'an

we believe that changan automobile will make the right choice, whether it is praised or questioned by the industry. however, i think that judging from the current market performance, it is unnecessary to question changan automobile. why should we care about short-term market fluctuations? how can we judge a hero by his success or failure?

here, we hope that changan automobile will continue to provide the chinese people with more excellent product experience and continue to achieve better market performance in the domestic auto market.

finally, the sales data involved in this article comes from the china passenger car association and is for reference only.