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xinxuan group officially responded to the ban on anchor simba’s live broadcast.

on september 12, the parent company of anchor simba, xinxuan group, exclusively responded to a reporter from the paper, saying that although simba's account was banned, compensation would still be paid, and some consumers had received compensation last night. however, the other party did not disclose when simba would be unblocked.

according to social media platforms, many netizens posted screenshots of conversations with xinxuan customer service in the comment section of their latest videos. the screenshots show that when consumers sent keywords such as "meicai kourou" and "moutai", xinxuan customer service replied that they would provide "industry condolence money".

taking moutai as an example, xinxuan customer service said that it would provide 9,000 yuan of consolation money to people who bought moutai in the year of the rabbit. they need to provide specific order information and proof, and then they can make a return visit based on their mobile phone number. for meicai kourou, they will provide 188 yuan of consolation money. the reporter tested and found that the above information can indeed be received.

on weibo, many netizens have even posted information about the receipt of 9,000 yuan of moutai money.

it should be pointed out that the moutai and meicai kourou involved in simba's compensation this time are the products of three sheep that were previously exposed by the media. at that time, three sheep was accused of selling moutai and being involved in a counterfeit controversy, and selling meicai kourou that illegally used spoiled pork.

on september 11, simba’s kuaishou account showed that its homepage showed that the live broadcast function had been banned, but the live broadcast function of its douyin platform was not affected. as of press time, its homepage is still banned.

previously, simba and another top anchor "crazy xiao yangge" had a dispute over the promotion of hairy crabs. simba started selling hairy crabs at a lower price, but the brand failed to offer the same price to xiao yangge.

after that, the two sides got into a dispute. on september 3, simba listed the products that "three sheep" (xiao yangge's parent company) had sold and had after-sales problems in the live broadcast room, and warned xiao yangge, "if xiao yangge doesn't apologize and compensate consumers, i am willing to pay 100 million yuan to teach xiao yangge how to do business and how to be worthy of consumers."

after that, simba repeatedly reiterated that he would pay 100 million yuan in compensation. on the evening of september 10, simba released a short video preview: "i will start a live broadcast at 8 pm on september 11, with 100 million yuan in cash for compensation." however, because the live broadcast function was banned, the live broadcast could not be carried out as scheduled.

it is worth noting that according to huitun data, the live broadcast room of "crazy xiao yang ge" has lost 1.48 million fans in a month and nearly 800,000 fans in a week. as of press time, the total number of fans is 120 million.

the three sheep group, where xiao yangge works, has not responded to this public opinion dispute.