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sohu entertainment special report (zhuang zixiu, fat department/text)

the difficulty in producing a hit tv series has become a frequently discussed topic both inside and outside the industry recently.

this summer has magnified this discussion. many key projects that the industry is paying attention to, including "yan xin ji", "si hai chong ming", "si fang guan", "liu zhou ji" and "young man on white horse drunk in spring breeze", which should have been the focus of the summer season, have failed to meet expectations to a certain extent.

the problem of industry content certainty reflected by this has also raised some doubts about the current long video production model.

what is more prominent is the production system of each platform which is mainly based on production studios.

in the period of industry transformation and the context of a comprehensive shift to to c, what changes are taking place in this production system, and can the original production studios undertake a similar shift?

ten years of studios, a battle for resources

according to yu yu, a former producer at a large company, the origins of the platform's production studio can be traced back to around 2014. at that time, it mainly focused on copyright projects and self-produced dramas, and had not yet entered the field of customized dramas. therefore, the studio was relatively small and did not attract much attention from the outside world.