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the 2024 china international fair for trade in services was held in beijing from september 12 to 16. as the base camp for media professionals, this year's press center is full of highlights. the press center is located in the 4a exhibition hall on the first floor of the first phase of the national convention center, the north exhibition hall on the second floor, and the north lobby on the b1 floor. it covers an area of ​​about 3,610 square meters and is equipped with professional equipment and facilities. it also provides radio and television, news releases, conference information, catering and tea breaks and other services.

this year's "journalists' home" has added a lot of "new ways to play". the integrated media lighting workstation provides personalized lighting services for reporters on camera, ai camera leaves unforgettable memories, and 16-channel simultaneous interpretation dual system realizes one-click multi-language switching... more convenient and comfortable media workrooms will provide media workers with comprehensive and considerate services at the 2024 china international fair for trade in services.

the exhibition hall renovation was completed in 5 days using partial reuse

this year, the press center of the china international fair for trade in services was further optimized, with many innovative highlights in landscape design, equipment and facilities, and innovative applications. in september, the beijing summit of the forum on china-africa cooperation and the china international fair for trade in services were successively held in the national convention center. in order to ensure that the transition task could be completed within just 5 days, the construction of the press center for the two major events of the beijing summit of the forum on china-africa cooperation and the china international fair for trade in services was comprehensively considered, and a partial reuse method was adopted to quickly complete the renovation of the exhibition hall, the landscape change, and the environment layout, so as to ensure the quality and quantity of the construction of the press center of the china international fair for trade in services while effectively controlling costs.

the landscape design of the press center uses the iconic blue and yellow of the ciftis as the main colors, showing a simple yet elegant international style. the dynamic main visual design highlights the characteristics of the "dual venues" of the national convention center and shougang park of this ciftis. the main landscape on the first floor is based on the creative concept of connecting the world with service trade, and incorporates elements such as the ciftis mascot "fuyan" and the rainbow bridge to showcase the theme of the ciftis "mutual benefit and sharing of global services".

customized creative posters to optimize office environment

when you enter the media restaurant, the first thing that catches your eye is the featured poster that appears in the press center for the first time. for the 2024 ciftis, the press center uses the theme of "my treasure hometown" to customize creative posters for 34 provinces, autonomous regions and municipalities across the country, integrating local specialties, local customs and construction achievements into landscape creation, showing that service trade adds color to people's lives and creates a warm and comfortable office environment.

in addition to the media restaurant, the press center also prepared a tea break service for the media, including cakes, fruits and tea. at the entrance of the press center, a robot freshly ground coffee machine was specially placed. according to the official introduction of the brand, it only takes 50 seconds to make a cup of coffee. the product categories include various coffees, chocolate drinks and children's exclusive drinks. in terms of public reading space, the press center is equipped with tablets and multimedia terminals to display the integrated media products of various news units, and the official publication of the services trade fair is placed, so that chinese and foreign journalists can obtain various information in a timely manner.

in addition, the press center also designed and produced "transparent cards" of different colors to be distributed together with the official conference journal. journalists took photos through the "transparent cards" to show the colorful services trade fair. the simultaneous interpretation system was also upgraded, and the 16-channel dual system achieved one-button multi-language switching, which can not only meet the use needs of multiple conferences held at the same time, but also meet the needs of journalists to listen to conference audio wirelessly.

personalized reporting experience with ai technology

this year's interview area not only provides basic interview rooms and studios, but also adds a number of professional services to fully meet the personalized interview needs of reporters. for example, the upgraded single-sided live broadcast reporting point is equipped with an ai human-computer interaction system, which can realize voice control of lighting brightness, and preset multiple sets of optional professional lighting programs, bringing personalized reporting experience to reporters.

sun meng, the person in charge of lighting design at the news center, told the beijing business daily reporter that the integrated media lighting workstation can provide effective fill light for reporters through voice control. it is the world's first professional lighting device equipped with ai human-computer interaction function, and it is also the world's first flat soft light that can change the softness of the light. "in addition to adjusting the brightness and darkness, you can also adjust the hardness and softness of the light. hard light is suitable for male reporters, while soft light is more suitable for female reporters. for reporters who wear glasses, you can use the lighting effect that reduces the reflection of glasses, which can reduce the reflection on the glasses by 80%."

in addition, the news center has also welcomed a new friend - the ai ​​camera. through aigc creative processing, different styles of photos are generated, and reporters can experience rich digital space visual presentation effects, which can be printed immediately as a souvenir or scanned and downloaded to share with friends.

rich functional areas provide 138 journalist workstations

the spatial layout of the 2024 ciftis press center is divided into functional areas such as comprehensive service area, media public work area, media dedicated work area, press release area, radio and television technical service area, interview area, media catering and tea break area.

specifically, the comprehensive service area is equipped with a comprehensive service desk, information desk, reading area, etc., providing registered journalists with comprehensive services such as chinese and english consultation, appointment, information distribution, item borrowing, lost and found, postal services, etc. the media public work area is equipped with 138 journalist workstations, providing plug-and-play high-speed network interfaces, international standard power interfaces and wired or wireless simultaneous interpretation systems, which can realize flexible and free selection of multiple languages.

in addition, the media public work area is also equipped with a large led screen that can play public signals, conference information, service information, etc. in real time. the media dedicated work area has set up several media dedicated workrooms, all equipped with power supply, broadband network, public signals, cable tv signals, and provides multi-function all-in-one machines, computers, tvs, printers and other office equipment and facilities to meet the media's office and reporting needs. the press release area has a press release hall and vip room, equipped with professional equipment such as audio and video and lighting, and can organize press conferences with 80 people. the radio and television technical service area has a public signal collection room, mcr control room, operation management center, network room, power room, etc., providing public signals, network streaming and other services.

beijing business daily reporter lin yuwei

photo by zhang xiaoyan