zhang chaoyang: short videos and live broadcasts are still in the spotlight, and we are still in the eye of the social storm
2024-09-12
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china national radio beijing september 11th news (reporter huang angjin) "as long as you are particularly passionate about a certain aspect and have expertise, you may eventually gain corresponding followers." on september 10th, sohu founder, chairman and ceo, and ph.d. in physics zhang chaoyang said in response to a question from a china national radio reporter that short videos and live broadcasts are still in the limelight, even more so than ai.
from english class to physics class, and then to running live broadcast, zhang chaoyang continues to be active in the short video and live broadcast track. at the interview site, zhang chaoyang said that he will cross the weihai bay on september 15 and challenge the 5-kilometer sea swim to "call" for the autumn sohu video broadcaster conference. sohu video will broadcast the whole process live.
in response to this, zhang chaoyang used the words "on the cultivation of internet celebrities" or "on the responsibilities of internet celebrities" to explain, "as an internet celebrity, you have certain responsibilities to your fans. you need to produce good content, appear on camera frequently, take challenges, and do interesting things. this time, as a physical internet celebrity, i am swimming across the sea, which is also a move to (conform to) the new media era."
it is reported that the 2024 autumn sohu video broadcaster conference is officially scheduled to be held in qinhuangdao on september 22. zhang chaoyang said that in the era of short videos, offline and online are equally important, and the sohu video broadcaster conference is a carnival for netizens who "pay attention to the flow" to meet.
the trend of short video social platforms is bigger than ai
when asked whether short videos and live broadcasts are still popular, zhang chaoyang told the reporter of china national radio: "they are still popular now. i even think that the popularity of social platforms is even greater than that of ai. ai has just begun, and we are still in the eye of the storm of social networking."
zhang chaoyang admitted that "follow stream" and video social networking are the core strategies of sohu. "our follow stream platform provides relatively good share or subsidies to the broadcasters. there is profit in the video follow stream. we hope that in the current economic situation, many young people can earn extra income by doing business in the follow stream."
"our platform can make money based on your playback volume and the number of times your ads are seen. as long as your content is liked by people and can be viewed by many people, or you are an e-person who is good at socializing with others, then your traffic will be large and you can get considerable income," said zhang chaoyang.
talking about the opportunity window for short video content creation, zhang chaoyang said that the current hot tracks on the "follow stream" platform include funny videos, various dance performances, hanfu model shows, and knowledge short videos such as literature, history, mathematics, physics and chemistry. "our highest-paid broadcaster is a literature and history anchor."
in zhang chaoyang's view, the principle of "doing whatever is popular offline" should be followed when choosing content tracks. "now it is equivalent to moving the content that people are interested in in the real world to the internet. as long as people are particularly passionate about a certain aspect and have expertise, they may gain corresponding followers."
in addition, regarding the "methodology" of content creation, zhang chaoyang suggested that individual creators should explore the direction through experimentation. "you have to take action, first have an account, post videos or texts, and find your feelings and your own strengths through interaction. 'i was born with talents that will be useful' has really come true in the era of video self-media."
people should live and struggle until old age
as a well-known entrepreneur, english teacher, physics "internet celebrity", short video host and other multiple identities, zhang chaoyang summed up his experience as loving to toss. he also emphasized that human intelligence and ideas are developed through labor, and people have to do things.
"people don't do things purely for utilitarian purposes. people are spiritual animals. making money is one thing, but the sense of accomplishment of running a business well, as well as the interest, passion, sense of participation and sense of existence in doing something, are very important aspects that everyone needs to have. these have nothing to do with age. people need to live and work hard until they are old, and they need to have things to do."
he also said, "you should do meaningful things in life. whether it is running a good business, doing something you love or something meaningful, or contributing to society, it is very important."
just like his previous live streaming of running and the upcoming challenge of sea swimming, zhang chaoyang believes that this is his personal physical challenge and also his duty as an "internet celebrity". "from 'spring broadcast' to 'autumn broadcast', i have spared no effort in our broadcaster conference and used my personal reputation to promote it. during the spring broadcaster conference, i promoted the live broadcast by running 5 kilometers every day for a month, and the autumn broadcaster conference will be promoted by swimming."
"the public also needs the power of idols or role models," zhang chaoyang said. "if you are already an internet celebrity, you have a certain social responsibility to set an example and guide trends."
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