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auto-first｜samar from shenzhen

another famous scene was born in the business world. yu chengdong used only one press conference to fire at apple, bba and tesla at the same time.

on september 10th, beijing time, huawei held the extraordinary brand ceremony and the launch of hongmeng intelligent driving new products in shenzhen. looking through the old almanac, the 8th day of the eighth lunar month is indeed an auspicious day. otherwise, apple would not have launched new products on the same day as huawei.

the entire press conference lasted two and a half hours. richard yu, executive director of huawei, chairman of the terminal bg, and chairman of the intelligent automotive solutions bu, and huawei competed with international giants on their own:

1. the world's first tri-fold mobile phone, huawei mate xt, is released, challenging apple ai with a triple screen.

judging from the current pre-orders, huawei mate xt outperforms iphone 16. after all, apple's "toothpaste squeezing" update has long been widely criticized.

however, you may also think that the iphone 16 has no surprises and the huawei mate xt is a bit expensive.

2. the five-seater m9 is not only priced the same as the six-seater, but also fully armed to compete with bba, and armed to the teeth with huawei's best points. those who are looking at the bmw x5 can wait.

3. the pre-sale price of zhijie r7 starts at 268,000 yuan, and it is fully committed to challenging the throne of tesla model y.

obviously, this press conference was a head-on confrontation between apple and huawei, huawei and bba, and huawei and tesla. for example, in response to tesla's proud intelligent driving system, yu chengdong said that huawei ads 3.0 is the strongest intelligent driving system in the world, bar none.

let’s take a closer look.

the big five-seater m9 "the tiger descends from the mountain"

on september 10, the five-seater version of the m9 was officially launched.

among them, the suggested retail prices of the m9 large five-seater are: the m9 max large five-seater extended-range version starts at 469,800 yuan, the m9 ultra large five-seater extended-range version starts at 529,800 yuan, and the m9 ultra large five-seater pure electric version starts at 569,800 yuan; the first batch of 1,000 car owners will also have additional pioneer program benefits.

the q9 has been on the market for more than eight months and has exceeded 130,000 units in total, ranking first in sales of models priced above 500,000 yuan in the chinese market for five consecutive months. if you are looking at the bmw x5, you can wait a bit, after all, huawei's ads 3.0 is a killer feature in the market.

an industry insider analyzed that in terms of smart cabin, the current bmw idrive system is in a rather awkward situation in terms of vehicle-machine fluency, ui aesthetics, convenience of human-computer interaction, and accuracy of voice recognition. it is hoped that bmw can cooperate deeply with domestic new forces manufacturers.

after all, the m9 and all hongmeng zhixing models will be upgraded to huawei ads 3.0 from now on, applying a new end-to-end architecture, using the pdp decision-making neural network to make pre-decision-making and plan a network, improving the upper limit of experience; adding an instinctive safety network to ensure the lower limit of safety.

data shows that in august 2024, the total mileage of huawei ads intelligent driving in a single month exceeded 200 million kilometers, and the total mileage of urban nca intelligent driving increased by 36 million kilometers.

in addition, huawei ads 3.0 has been upgraded to support the automatic parking of the target parking space after the driver arrives at the destination. the driver can get off the car and leave immediately without waiting. based on the fusion perception multi-factor detection model, the m9 can accurately identify low obstacles such as curbs, making parking assistance more intelligent.

at the same time, huawei ads 3.0 is also deeply integrated with huawei's megapixel smart projection headlights to achieve the projection of the vehicle's movement status along the ground during parking, making it the world's first car that can express its intelligent driving intentions to the outside world.

the m9 is equipped with the harmonyos 4 system, and the hongmeng cockpit has been continuously upgraded. the control center interface is fully optimized, and more than 90% of common functions are accessible at a touch. the visual refinement is further improved, and the car-home connection is also a piece of cake. with the support of huawei's ark engine, an innovative interactive method of three-finger four-way five-screen flow is realized, and the free flow of the co-pilot screen, projection giant screen, central control screen, ar-hud, and megapixel smart projection headlights is realized.

the wenjie m9 is also equipped with owl enhanced steering technology, which provides a maximum front wheel turning angle of 41.75° and a minimum turning radius of 5.8m, making the vehicle more flexible to maneuver in narrow spaces and complex road conditions.

the m9 also adopts a body design with eight horizontal and five vertical sections and high integration, high reliability and high rigidity, aiming to provide all-round protection for passengers. key parts of the body such as a and b pillars, door panels, roof beams, etc. are all made of submarine-grade hot-formed steel to enhance the structural strength.

in addition, the m9 achieved the highest score among all models in the c-ncap safety test, with an overall score rate of 93.9%.

zhijie r7 only wants to beat model y

as the first pure electric coupe suv under hongmeng intelligent driving, zhijie r7 is a car that huawei and chery have high hopes for, and is known as the hongmeng version of model y.

on september 10, hongmeng intelligent driving's first smart coupe suv, the zhijie r7, officially started pre-sale, with a pre-sale price starting at 268,000 yuan. yu chengdong also mentioned at the scene that the zhijie r7 is benchmarked against the model y by exceeding the standards of the model x.

in terms of intelligent technology, the zhijie r7 is equipped with the latest huawei ads 3.0 advanced intelligent driving system, which has the capabilities of comprehensive perception of panoramic information, real-time behavior prediction, human-like thinking and decision-making, realizing the intelligent driving experience of "get on and drive by yourself, get off and park by yourself".

yu chengdong introduced that the zhijie r7 is also equipped with a "full-blooded" tuling platform. the entire series is equipped with continuously variable damping shock absorbers and air suspension as standard. it has the capabilities of intelligent preview and recognition of road conditions, intelligent adjustment of suspension, and 6-degree-of-freedom intelligent control, and can easily cope with various road conditions.

in terms of body size, the length, width and height of the new car are 4956/1981/1634mm respectively, and the wheelbase is 2950mm. especially in terms of the rear space, the lateral space of zhijie r7 reaches 1540mm, the head space is 1034mm, and the leg space is 956mm, providing passengers with a comfortable riding experience.

in terms of interior layout, the zhijie r7 is also equipped with everything including "refrigerator, color tv, and large sofa".

in terms of battery life and energy replenishment, the zhijie r7 max/ultra can be configured with a maximum 100kwh battery, which can achieve a cltc range of up to 802km.

finally, can the zhijie r7 dethrone tesla model y?

according to the latest data from the china passenger car association, tesla's shanghai super factory delivered 86,697 vehicles in august, a 17% increase from the previous month. model y sold more than 45,000 vehicles in china, continuing to be the best-selling model in the domestic passenger car market.

it seems that it will be difficult for zhijie r7 to defeat model y, not to mention that tesla fsd is expected to be launched in china in 2025. a real confrontation is about to take place.

qishiguan: hongmeng intelligent driving is getting stronger and stronger

with the release of the new 5/6-seater m9 and the hongmeng version of "model y" r7, hongmeng intelligent driving is becoming stronger. first, the entire series of hongmeng intelligent driving models have begun to transition to the ads 3.0 era; second, hongmeng intelligent driving has begun to penetrate into more market segments; third, hongmeng intelligent driving's product layout has gradually taken shape and has begun to demand sales from the market. as the saying goes earlier, it was not uni-president instant noodles that defeated master kong instant noodles, but meituan. for the automotive industry, hongmeng intelligent driving is a force that has emerged halfway and is becoming unstoppable.