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following the launch of the honor version in february, byd han once again launched a mid-term facelift model.

byd's 2025 han ev and dm-i models were officially launched on the evening of september 9. among them, the 2025 han ev has a total of 4 models, priced from 179,800 to 235,800 yuan; the 2025 han dm-i has a total of 5 models, priced from 165,800 to 225,800 yuan.

image source: provided by the company

as a mid-term facelift model, the 2025 han has been upgraded in terms of design, performance, technical configuration, intelligence, etc. among them, the 2025 han dm-i and han ev are both equipped with dynasty network's first laser radar dipilot 300 "eye of god" advanced intelligent driving assistance system, and the 2025 han dm-i is equipped with the fifth-generation dm technology as standard.

it is worth mentioning that although the 2025 han has achieved a number of core technology upgrades, its price has dropped compared to the han honor edition on sale. from the official pricing point of view, the starting price of the 2025 han dm-i is 4,000 yuan cheaper than the honor edition (169,800 to 225,800 yuan). although the starting price of the 2025 han ev is the same as that of the han ev honor edition (179,800 to 249,800 yuan), it has been reduced to a certain extent compared to other versions of the car, and the top version is 14,000 yuan cheaper.

as a member of byd's "dynasty family" product line, byd han was officially launched in july 2020. public data shows that in 2023, byd han ranked among the top ten in global b+c-class car sales with an annual sales volume of 208,000 units.

official data shows that byd han family has sold more than 17,000 units for six consecutive months this year. "the hot sales of han family are inseparable from the company's 'electricity is cheaper than oil' strategy, which has reduced the price of joint venture fuel vehicles." byd explained.

after entering 2024, byd adjusted its 2023 strategy of "same price for oil and electricity" to "lower price for electricity than oil", and fired the "first shot" of the price war in the auto market after the spring festival of the year of the dragon. this strategy further boosted byd's sales.

official data shows that from january to august 2024, byd's cumulative sales of new energy passenger vehicles were about 2.3188 million, a year-on-year increase of 30.02%. among them, dynasty network sold a total of about 1.1329 million vehicles. "byd's fifth-generation dm technology has a competitive advantage, and new cars built on the new platform are expected to drive the company's new car cycle and drive further sales growth." haitong securities analyzed in its latest research report.

image source: byd announcement

recently, it was reported that tim hsiao and other automotive industry analysts at morgan stanley said in a report on september 9 that byd management said that byd will increase its sales target this year to 4 million vehicles, while its previous sales target guidance was about 3.6 million vehicles. however, the news has not been officially confirmed.

on september 10, a reporter learned from an insider close to byd that byd's annual sales target for 2024 planned at the beginning of the year is to increase by 20% from 2023 (about 3.0244 million vehicles), that is, annual sales will exceed 3.6 million vehicles. "considering byd's competitive advantages, we expect byd's new car sales in 2024 to be about 3.93 million vehicles, a year-on-year increase of more than 30%." haitong securities said.

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