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corresponding comments on the sales complaints of the top 30 sedans in august 2024

2024-09-11

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according to the national automobile production and sales data provided by the china passenger car association, the cumulative retail sales of the domestic sedan market in august 2024 was 884,000 units, up 12.2% month-on-month and down about 1% year-on-year. during the same period, chezhi.com received 8,749 valid complaints from car owners against sedans, up 13% month-on-month and 1.3% year-on-year. after removing the information on the complainant's voluntary application for withdrawal of the lawsuit, the ranking of the complaints about the sales of the top30 sedans in august 2024 is as follows:

german brands' share continues to shrink, mini car sales hit record high

there are 3 new models on the list this month, the same as in july. judging from the sales changes of the models on the list, the sales of most models have increased month-on-month. among them, tesla model 3 has rebounded from the bottom this month and has become the model with the largest sales increase, up 82.6% from july. in addition, the sales of byd haibao 06 dm-i, wuling bingo, changan lumin and other models have also seen significant growth, with month-on-month increases of more than 50%. in contrast, faw toyota corolla's sales fell below 10,000 units, down 17.2% month-on-month, becoming the model with the largest month-on-month sales decline in this month's list.

judging from the country share of the list, domestic brands accounted for more than 60%, up 3.3 percentage points from july. the share of german brands continued to shrink and has fallen to the lowest point in the past six months.

this month, except for medium and large cars, the sales of other car types have increased significantly month-on-month. among them, the sales of mini cars have created a new high this year, doubling month-on-month, and changan lumin has contributed most of the increase. in addition, the sales of small cars have also reached the highest point of the year, up 38% month-on-month. on the other hand, the sales of medium and large cars have declined month-on-month for two consecutive months, which is related to the reduction in the number of models on the list.

the number of complaints about quality issues rebounded by 60%, and the reputation of the listed models deteriorated

in this month's list, the number of complaints about 9 models decreased month-on-month, one less than in july. among them, faw hongqi e-qm5 had the largest decrease, down 80% month-on-month. during the same period, the number of complaints about tesla model 3, byd dolphin and faw toyota corolla also dropped sharply month-on-month, with a decrease of more than 60%, and their short-term reputation performance improved. in contrast, there were 18 models with an increase in complaints this month, one less than last month. among them, the number of complaints about byd haibao 06 dm-i doubled compared with july, and its short-term reputation performance was not ideal.

in august, the number of complaints about quality issues rebounded slightly, up 3.3% month-on-month, accounting for more than 70% of the total, up 3.6 percentage points from the previous month. in addition, the number of complaints about service issues also increased slightly this month, up about 11% from july, and the increase in complaints came from some domestic brand new energy vehicles. during the same period, the number and proportion of complaints about other issues further declined and have gradually returned to normal.

the complaint-to-sales ratio of 23 models is better than that of the same level

according to the statistics rules of the complaint-to-sales ratio of chezhi.com, the number of complaints about a model includes all valid complaints in that month (including information that the complainant voluntarily applied to withdraw the complaint due to proper complaint resolution). according to statistics, there are 23 models in this month's list whose complaint-to-sales ratio values ​​are lower than the average complaint-to-sales ratio of 49.3 per 10,000 cars in august 2024, 2 more than in july. it is worth mentioning that the average complaint-to-sales ratio this month is slightly lower than the 52.3 per 10,000 in july, and the overall complaint-to-sales ratio performance shows a positive trend.

specifically, there are 18 models on the list whose complaint-to-sales ratios have decreased month-on-month, 9 more than in july. among them, byd dolphin has the largest decrease, and its short-term complaint-to-sales ratio performance has begun to improve. in contrast, there are 12 models whose complaint-to-sales ratios have increased month-on-month, 9 fewer than last month. among them, faw-volkswagen magotan has the largest increase, and its short-term complaint-to-sales ratio performance has deteriorated.

analysis of key models

1. byd seagull is expected to achieve a breakthrough with record sales

as the star model of ocean network, byd seagull has accumulated sales of 249,480 units from january to august, accounting for half of the total sales of ocean network. among them, the monthly sales of seagull in august once again exceeded 40,000 units, setting a record for the highest monthly sales, and once again won the monthly sales champion in the domestic sedan market. in fact, seagull is just a brand-new model that has just been on the market for a year and a half. it has become a phenomenal product in just a dozen months, which can be called a miracle in the small car market. from its sales trend in the past year, it can be seen that the overall "v" shape is present. since the sales volume hit the bottom in february 2024, it has begun to rebound all the way and has been firmly at the top of the monthly sales list in the domestic sedan market. looking at its monthly complaint performance, except for the abnormal movement in april, the number of complaints in other months is relatively stable. the number of complaints in august has also dropped to the lowest point in the past six months. the short-term reputation performance is worthy of recognition. judging from the value of its complaint-to-sales ratio in august, it has dropped significantly compared with july and has dropped to single digits, and the complaint-to-sales ratio has improved. in the short term, byd seagull's monthly sales are expected to continue its strong growth momentum. it remains to be seen whether it can break through the 50,000-unit mark.

2. geely panda's market development prospects are positive

in august, geely panda's sales rebounded from the bottom and broke through the 10,000 mark again, up 36.8% month-on-month, reaching the highest monthly sales point of the year. since its launch more than a year ago, geely panda's market performance has been remarkable. except for the bottoming out of sales in february 2024, the sales performance of the remaining months has remained in the top three of the mini-car sales list, becoming geely's trump card in the pure electric mini-car market. the reason for such a good result is that in addition to the product strength of geely panda itself, the flexible and changeable official customized models are also an important factor in gaining the favor of many young consumers, such as panda kart and panda knight. compared with the steady increase in sales, geely panda's monthly complaint performance is relatively stable. the number of complaints in most months remains in the single digit, and its short-term reputation performance is excellent. judging from the change in the complaint-to-sales ratio in august, it has increased slightly compared with july, but it still remains within a reasonable range, and the complaint-to-sales ratio is relatively stable. with the continuous improvement of the penetration rate of the domestic new energy vehicle market, the market potential of micro pure electric vehicles has gradually emerged, and the overall sales in august increased by 15% year-on-year. although competition in the market segment is becoming increasingly fierce, geely panda, which has already established a firm foothold, is expected to continue to achieve self-breakthroughs by relying on its product strength.