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on september 10, weizhixiang (605089) held a semi-annual performance briefing for 2024. the company stated that it has always insisted on the joint development of retail channels and wholesale channels. at present, the company's wholesale sales team has organized two teams to help large distributor customers carry out promotional activities. focusing on the goal of "becoming big customers", it helps large wholesalers to develop second and third batches of customers, and assists in the promotion of the "1+n" model. it will continue to work hard in the future to stimulate the sales potential of the wholesale channel.

regarding the plan for the second half of this year, the company stated that in terms of retail channels, the company adheres to the strategy of developing new stores and upgrading and optimizing old stores in parallel. at present, the company is conducting pilot renovations on more than 30 franchise stores in the wuxi market. by upgrading and renovating stores in terms of store decoration, product display, product structure, etc., the company has completed the upgrade of more than 20 stores and received good feedback from the market. in the future, this method will be gradually promoted to stores in other regions. at the same time, the company has also introduced the "smart operation" system to enhance the system management capabilities of franchise stores.

the company said that the prices of beef and pork raw materials have started to rise significantly recently, which to some extent reflects that demand is expanding and consumption has improved. in recent times, the feedback from the company's sales business in the market has also improved.

in the second quarter of this year, the number of the company's franchise stores changed significantly. the company responded that, first, because the store's profit effect declined, some store owners who were not doing well chose to close their stores during the operation; second, because the company was upgrading and renovating stores, some store owners who were not doing well or did not obey the management of franchise stores were actively closing stores, so that the market position could be vacated for store owners who could operate better. the company said that in the consumption environment in the first half of the year, most of the store owners who wanted to open stores were in a wait-and-see state, and wanted to wait until the situation improved before opening a store. it is believed that as the market environment trended upward, the confidence of store owners in opening stores would also increase accordingly. farmers' market franchise stores are the cornerstone of the company's sustainable development. the company is currently vigorously carrying out store renovation and upgrading activities, focusing on improving store sales capabilities rather than one-sided pursuit of store numbers.