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jimu news commentator wen qingman

intern wang jinrui

as the mid-autumn festival approaches, a "luxury trend" has quietly emerged in the mooncake market. mooncake gift boxes printed with luxury brands such as "dior", "gucci" and "louis vuitton" have appeared on some social platforms and e-commerce platforms, attracting many consumers to inquire about prices. however, according to an investigation by a beijing news reporter, these seemingly glamorous big-name mooncake gift boxes are not genuine counter products, but are actually "three-no products" suspected of imitating famous brands. (according to a beijing news report on september 10)

related news pictures (source: beijing news)

it is understood that the so-called big-name mooncake gift boxes, which are dressed in the guise of luxury brands, are actually a trick. they have neither the official authorization of the brand nor the basic quality assurance. the reason why these products can appear on the market openly and attract many consumers, especially corporate purchases and young people who seek social show-offs, is undoubtedly due to clever tricks. on the one hand, it takes advantage of consumers' blind worship of luxury brands; on the other hand, it takes advantage of the amplification effect of social media. it is actually a complete marketing fraud.

it is worth noting that the "authorization" claimed by the merchants is often only for insignificant small accessories in the gift box, such as the "trendy bear", while the mooncakes themselves and their packaging are completely matched and produced by the merchants themselves, which is a typical "selling dog meat under the guise of sheep meat". this practice of skirting the rules is more like a one-time business, which not only infringes on the trademark rights and intellectual property rights of luxury brands, but also seriously damages the legitimate rights and interests of consumers and destroys the fair competition market environment.

it must be made clear that such "touching" famous brands is also suspected of violating multiple laws and regulations. first, it violates the provisions of the trademark law of the people's republic of china on the use and protection of trademarks, constituting trademark infringement; second, false information in product promotion may mislead consumers to make wrong purchasing decisions, violating the consumer protection law of the people's republic of china. in addition, "luxury mooncakes" often have the problem of excessive packaging, violating the state's restrictions on mooncake packaging, causing waste of resources and environmental pollution.

in the final analysis, no matter how sophisticated the disguise is, it cannot cover up the essence of consumer fraud. for such tricks that use the name of luxury goods, regulatory authorities should increase law enforcement efforts, crack down on them, and maintain fair competition in the market. at the same time, consumers should also improve their self-protection awareness, consume rationally, and not blindly pursue the halo of luxury brands. all tricks that use the name of luxury goods will eventually be exposed under the sword of the law. honest business and sincere hospitality are the long-term solution!

(source: jimu news)

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