focus on the wine expo | wan xinggui: in the next five to ten years, guizhou maotai-flavor liquor will usher in an era of brand competition
2024-09-10
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at the 13th china (guizhou) international wine expo 2024 world wine industry development summit held on september 9, wan xinggui, vice chairman of guizhou qianjiu co., ltd., said: in the next five to ten years, guizhou maotai-flavor liquor will usher in an era of branding and brand competition.
"we are going to welcome the spring of high-quality development of guizhou maotai-flavor liquor," said wan xinggui. compared with the national liquor industry, guizhou's liquor enterprises above designated size achieved sales revenue of about 210 billion yuan in 2022, accounting for 31.69% of the national liquor industry's sales revenue and 44.27% of the national liquor industry's total profits. in 2023, guizhou's liquor will have a total profit of 86.834 billion yuan, accounting for 37.3% of the total profits of liquor enterprises above designated size in the country.
he introduced that on march 27, 2024, the department of industry and information technology of guizhou province issued the guiding opinions on accelerating the development of advanced manufacturing clusters. it is proposed that: focusing on the construction of an important national liquor production base, give full play to the advantages of the origin and main production area of maotai-flavor liquor in the chishui river basin, follow the layout of the "four areas and multiple points" protection zone of maotai-flavor liquor, expand the fleet of guizhou liquor enterprises led by excellent and strong enterprises, build a world-class maotai-flavor liquor industry cluster, and strive to exceed 300 billion yuan in cluster scale by 2027.
"the competitiveness of the production areas of guizhou maotai-flavor liquor and renhuai maotai-flavor liquor is increasing day by day." he believes that the fundamentals of guizhou moutai liquor have not changed, and the trend of continuing to lead the sustained growth and rational development of maotai-flavor liquor has not changed. guided by famous maotai-flavor liquors such as maotai, xijiu, zhenjiu, and jinsha (abstract), the fundamentals of guizhou maotai-flavor liquor's development from irrational prosperity to branding have not changed, and the trend of establishing branding and shaping brand competitiveness has not changed. the fundamentals of the intensive development of maotai-flavor liquor and the concentration of key resources have not changed, and the trend of building the competitiveness and key resource competitive advantages of the world's core maotai-flavor liquor production area with the chishui river basin as the core has not changed.
"the fundamentals of the continued expansion of the high-end, mid-to-high-end, mid-to-high-end liquor consumption market have not changed. the trend of obvious growth space advantages for the 200 to 800 yuan price range of maotai-flavor liquor in the next five to ten years has not changed," said wan xinggui.
guizhou daily tianyan news reporter shen chuan zhang xiuyun long yong
editor: mou shaoli
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