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recently, the female driver designated driving platform "swan arrives" was accused of "specially recruiting female drivers to serve drunk bosses" and was once again embroiled in a pornographic scandal.

according to southern metropolis daily, on september 9, the person in charge of recruitment for swan arrives said:"drivers receive more orders at night than during the day, and the customer base includes both men and women."the platform's customer service said, "the system will have real-time positioning and recording. if you encounter harassment from a drunk male customer, the driver can call the police, and the customer service will notify the safety officer to come to the scene to handle the situation as soon as possible."

annual salary of 300,000?

some netizens posted a large-screen advertisement of "swan arrives" in a subway station on the social platform, which read"i am a female driver, i drive more carefully" "300,000 annual salary is waiting for you" "women aged 22-45, join now and enjoy a minimum monthly salary of 10,000"。

photo/ southern metropolis daily

it is understood that swan drive has only three requirements for designated drivers:

■ female;

■ 22-45 years old;

■ possess a c2 or higher driving license for two years.

in addition, swan arrives encourages employees to open short video accounts.you can get a reward of several hundred yuan for every three videos you shoot.a number of accounts with names in the format of "swan arrives + nickname" have emerged. among them, there is a type of video with a similar style of copywriting. the content is that when the blogger was driving for someone else, a male customer wanted to take advantage of him, but he rejected him.

short video accounts with the phrase "swan arrives + nickname" have emerged

according to the wechat public account of "swan arrives", the company is committed to building a domestic professional female driver designated driving platform, aiming to provide more flexible employment opportunities for women. it is reported that swan arrives has been rolled out across the country, and franchise cooperation in beijing, shanghai, chengdu, suzhou, nanchang and other places has been basically settled.

if you want to earn over 10,000 yuan, you need to take 100 orders in a month.

according to yan finance, on august 10, the reporter came to the tian'e jiadao office as a job applicant, and the staff in charge of the interview introduced:"we are a platform for female designated drivers, and the orders we receive are basically from bosses who are drunk."

it is reported that it is not easy to reach the 300,000 yuan annual salary in the recruitment advertisement. drivers need to earn 25,000 yuan per month. assuming that the average trip is 10 kilometers per order, all of which are high-priced orders, they need to accept 385 orders per month.that means an average of 13 orders need to be accepted after 23:00 every day.

the so-called "guaranteed monthly salary of 10,000 yuan" refers to full-time drivers who are online for 8 hours a day and cooperate with ground promotion. "ground promotion requires handing out business cards in busy areas from 18:00 to 2:00 a.m. every day, and accepting orders at any time if there are customers' needs."

a list of income rankings of "swan arrives" obtained by the reporter (without deducting commissions) shows that:the driver who earned over 10,000 yuan took 100 orders in a month.

tian'e jiadao also regards the unit price of the platform as "the top of the industry pyramid". the pricing standard of the platform in guangzhou is: 07:00-22:59 starting price is58 yuan/4 kilometers (inclusive), 23:00-06:59 starting price is68 yuan/4 kilometers (inclusive), 6 yuan/kilometer after exceeding the limit; the driver can wait for 10 minutes for free, and the waiting fee after exceeding the limit is 2 yuan/minute, with no upper limit.

the high price of tian'e jiadao stems from its positioning. officially, the platform focuses on the high-end market and has created a unique "flight attendant-style" business driver service. the "flight attendant-style" driver service has set etiquette requirements for drivers. drivers must wear work clothes, put their hair in a bun, wear a bow tie, and wear a work badge throughout the work. it is also emphasized that summer work clothes are white shirts and navy blue pants, and drivers do not wear short skirts. before taking up their posts, drivers also receive special etiquette training.

swan arrives conducts pre-job etiquette training for drivers. image source: swan arrives official account‍‍‍‍‍‍

multiple responses

the platform "specially recruits female drivers to serve drunk bosses", and the related news has sparked heated discussion.

according to southern metropolis daily, on september 9, the person in charge of recruitment at the company swan arrives responded:"10,000 monthly salary" was the company's previous basic salary policy, but it no longer exists. currently, the company does not recruit full-time employees, but mainly part-time workers.as for the statement of "300,000 annual salary", the person in charge only said that "part-time work means more pay for more work."

regarding encountering drunk male customers or being sexually harassed, the hotline customer service said, "the system will have real-time positioning and recording. if the driver encounters harassment or personal threats from customers, he can call the police, cancel the order and feedback to the customer service, who will notify the safety officer to arrive at the scene as soon as possible to handle the situation. the company also has a legal department to provide necessary support and legal assistance."

as for the controversial advertisements that appeared in guangzhou subway stations, on the same day, guangzhou metro customer service stated that all advertisements displayed on the station have undergone a strict review process. the controversial situation of the "swan arrives" advertisement will be recorded and feedback will be provided to the platform for verification and handling.

it is worth mentioning that in june, a piece of news that "swan arrives" can provide special services for an additional fee caused heated discussions on the internet. on july 5, the wechat public account of "swan arrives" issued a statement saying that the relevant remarks were untrue, and the public security organs found out and detained the rumormonger xu in accordance with the law. the company will continue to pursue the civil liability of the rumormonger in accordance with the law and resolutely safeguard the legitimate rights and interests of the platform and drivers.

it is still unknown whether the high-priced female driver business model can work. however, using female drivers as a selling point has already attracted imitators.

in mid-july, the yiren designated driver platform, whose registered address is in ningbo, was launched. from corporate culture to operating model, it is like a replica of swan landing.

in april last year, a "2023 designated driver occupational population and development report" showed that 87% of designated drivers were men.

"in real life, there is indeed a demand for female drivers, especially among female passengers. this demand is quite common in the research on the designated driver market." zhang yi, chief analyst of iimedia research, said that since there is a market demand, it is necessary to use business logic to ensure the safety of female drivers and to ensure that no illegal transactions occur. the scope, scenarios and time of application of the platform for female designated drivers should be different from those for male designated drivers.

source: southern metropolis daily, nanfangchuang·yancaijing, labor daily, shenzhen news network, guangzhou daily