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it’s the 20th anniversary of dongfeng honda introducing cr-v, and a new milestone is about to be achieved.

since it was introduced by dongfeng honda in april 2004, cr-v has celebrated its 20th anniversary on the market in 2024. it is expected that the 3 millionth owner will be born in the second week of september 2024.

if we count the past 20 years, it has won numerous honors in the chinese auto market.

it is the first "five-star+" suv in the history of c-ncap. in 2023, it won the c-ncap five-star safety rating and five-star healthy car. in terms of quality, it won the first place in the jdpower iqs new car quality survey in 2008, 2009, 2011, 2016 and 2023.

in short, from the perspectives of quality, safety, value retention, stability, consumer reputation and more, cr-v is not only a pioneer in the chinese auto market, but also a legend and leader.

cr-v is still the leader

the milestone of 3 million vehicles. as early as march 2023, when the new generation cr-v e:phev was launched, dongfeng honda officially announced that the cumulative sales of cr-v had exceeded 2.7 million. at the end of 2023, dongfeng honda officially announced that the annual sales of cr-v exceeded 210,000. referring to this information, combined with the data from the china passenger car association and relevant third parties, cr-v sales have reached nearly 100,000 since 2024, and it is estimated that cr-v will achieve sales of 3 million vehicles in september.

20 years of evolution, 20 years of fighting, 20 years of leadership and competition.

if we analyze why cr-v is successful, it comes from technological progress, continuous upgrading and optimization to meet the needs of chinese consumers, stable quality and unexpected product performance. in a nutshell, it is dongfeng honda's car-making philosophy.

from the perspective of development process, dongfeng honda introduced the second-generation cr-v in 2004. it is the pioneer of urban suv overseas, and it also created a niche market in china and opened up the niche field of joint venture compact suv.

in 2007, the third generation cr-v was launched. it eliminated the horizontal tailgate and external spare tire commonly used in off-road and hardcore models, and its overall design became more urban and trendy. once launched, cr-v became the sales champion in its segment for five consecutive years from 2007 to 2011.

in 2012, the fourth-generation cr-v was introduced, and two years later it reached a new milestone of one million units. it is also the first urban suv to have cumulative sales exceeding one million units.

in 2017, the fifth-generation cr-v debuted with a new power system, equipped with a 240turbo turbocharged engine and a cvt continuously variable transmission for the first time, and also launched the sport hybrid sharp hybrid model. in early 2021, cr-v launched its first plug-in hybrid model, and cr-v achieved three power systems in one car.

in september 2022, the new generation of cr-v was renewed and fully upgraded from the inside out, opening another legendary chapter in the chinese market.

throughout its various experiences, cr-v has been able to bring the best of its kind when consumer trends change, whether it is naturally aspirated, turbocharged, or hybrid, as well as today's plug-in hybrid, and there are more possibilities in the future.

innovation and evolution have enabled dongfeng honda cr-v to remain strong after several generations of models. looking at other models of the same generation, some have fallen behind, while others are struggling to move forward, but only cr-v still shows vitality in the market segment.

as the times evolve, it will continue to exert its strength

today, the automotive era is undergoing further transformation, and cr-v continues to evolve in technologies such as intelligence and new energy.

in terms of electrification, the cr-v is equipped with the fourth-generation i-mmd dual-motor hybrid power, which brings a new energy experience with lower energy consumption, stronger performance and longer cruising range through a new 2.0l di atkinson cycle engine + a new e-cvt with two-speed parallel shaft dual motors + a new ipu intelligent power unit.

the fourth-generation i-mmd dual-motor plug-in hybrid system is impossible to replicate in terms of its advancement.

as a world-leading engine manufacturer, the 2.0l atkinson engine matched with the fourth-generation i-mmd has a maximum thermal efficiency of 41%, leading the way in terms of integration, with a small body and high energy. the total motor power is 184 horsepower, the torque is 335n·m, and the wheel-end output is comparable to that of a car equipped with a 3.0l v6 engine.

the cleverness doesn't stop there. thanks to the newly developed high-energy-density power battery, the battery is smaller and lighter, but the capacity is larger. while freeing up trunk space, the pure electric range is also longer.

nowadays, car manufacturers are competing for energy consumption per tank of gas, but cr-v does not compete or compete, and its owners can enjoy unexpectedly low energy consumption.

in terms of intelligence, cr-v continues to maintain the name of "technology honda". the honda sensing 360 safety super-sensing system equipped in cr-v applies a lot of technology and experience accumulated by honda in the research and development of l3 autonomous driving technology, and effectively integrates with china's advanced intelligent technology and resources, bringing the safety of urban suvs to a new level. at the same time, the rapid introduction of honda connect 3.0 intelligent navigation system also makes the new generation of cr-v "one step ahead" in intelligence through intelligent configurations and experiences such as home link, digital key, frameless hud, and ar real-scene navigation.

in fact, in addition to this series of optimizations and upgrades, it has evolved in line with the times in terms of driving control, anti-motion sickness, vehicle nvh, ergonomics, and so on.

in short, in the 20 years of development, in addition to the continuous evolution of product strength, it has always provided "stability" to everyone.

today, the price war has lasted for a long time and is expected to rebound in the future, but its strong second-hand car retention rate can still maintain its leading position. for example, in 2023, in the jd power retention rate list, it led the compact suv market with a three-year retention rate of 64.3%. even in the current extremely involutionary auto market, cr-v's second-hand car retention rate is still higher than most products of the same level.

in conclusion:

"the originator of urban suvs", "best-selling in more than 160 countries and regions around the world", "trusted and recognized by 3 million chinese users", and "the sales champion of joint venture compact suvs".

cr-v has too many labels and stories. it is not only the best presentation of honda's 70 years of car-making experience and 20 years of electrification technology, but also the perfect combination of honda's driving pleasure and the intelligence of the new era. it understands energy saving, performance, high-quality driving control and safety, and brings a travel experience that keeps pace with the times.