effectively curb the chaos of selling insurance through “affiliation”
2024-09-07
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with the rapid development of the internet insurance market, there has been a phenomenon of "hanging" of business qualifications and personnel registration. for example, many short videos, self-media, and bloggers illegally sell insurance products through "hanging", which has attracted the attention of regulatory authorities. in response to these problems, the state financial supervision and administration bureau recently issued a "notice on further regulating internet insurance business related matters", which clearly requires all insurance companies and intermediary institutions to crack down on unqualified "hanging" behavior and strengthen regulatory measures. this measure is of great significance to maintaining market order and protecting consumer rights.
"hanging" refers to individuals or institutions that do not have legal qualifications, using the qualifications of others to conduct insurance business activities. according to the "regulations on the administration of insurance sales behavior", insurance sales activities should be carried out by legally registered insurance companies, insurance intermediary institutions and their qualified sales personnel. other institutions and individuals are not allowed to engage in insurance sales activities without authorization.
the "hanging" behavior seriously undermines the fairness of the market. as a highly specialized business, insurance sales personnel and institutions must have the corresponding qualifications and expertise to provide consumers with legal and professional services. however, the "hanging" behavior allows unqualified individuals and institutions to enter the market, disrupting the normal market order and bringing unfair competition pressure to legally operating companies. at the same time, the "hanging" behavior is easy to mislead consumers. the characteristic of internet insurance is that information spreads quickly and widely. unqualified institutions or individuals use "hanging" to exaggerate or falsely promote, which may cause consumers to make wrong purchasing decisions without understanding the real situation. this not only harms the interests of consumers, but may also trigger a series of legal disputes.
in order to effectively curb the "hanging" behavior, insurance companies and intermediaries should strengthen the qualification review of agents and intermediaries to ensure that all personnel and institutions involved in the business have legal qualifications. once the "hanging" behavior is discovered, corrective measures must be taken immediately and reported to the regulatory authorities. at the same time, insurance companies and intermediaries should establish a sound internal management system and conduct compliance training for employees and partners on a regular basis to ensure that they understand and comply with relevant laws and regulations, especially strictly control the promotion and sales behavior on the internet platform.
real-time monitoring of online sales and promotional activities with the help of technologies such as big data and artificial intelligence is a key means for insurance companies and intermediaries to promptly discover and stop "hanging" activities. through advanced technical means, insurance companies can analyze and track online sales data, user behavior and promotional content in real time, thereby quickly identifying possible violations. effective technological means can not only improve regulatory efficiency, but also enhance the accuracy of compliance management.
in addition, while strengthening their own construction and providing high-quality services to consumers, insurance companies should maintain close cooperation with regulatory authorities, actively respond to the requirements of the "reminder letter", strictly carry out rectification in accordance with regulations, and ensure that all business operations comply with the requirements of laws and regulations. regulatory authorities should also strengthen supervision and punishment of violations, form a strong deterrent to illegal operations, and effectively safeguard market fairness and the legitimate rights and interests of consumers.
prohibiting "hanging on" behavior is an important measure to ensure the healthy development of the internet insurance market. only with the joint efforts of all parties can the internet insurance business be more standardized and transparent, and the market atmosphere can be clearer. (source: economic daily author: wu yadong)
source: economic daily
