si yide: the continuously optimized business environment is the key to enhancing foreign investors’ confidence in china | foreigners talk about the “magic weapon”⑩
2024-09-07
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si yide
（russia）
president of h&m group retail greater china
"improving the system to promote the deep integration of the real economy and the digital economy will not only help many chinese companies transform and upgrade, but also provide new opportunities for foreign companies investing in china."
"from the moment i arrived in shanghai, i fell in love with china."russian si yide is the president of h&m group retail greater china. in early 2023, he and his family moved to china to settle down. in his eyes,shanghai is a very special city and one of the most architecturally diverse cities in the world.
the third plenary session of the 20th cpc central committee was held. what impressed si yide the most was the statement in the communiqué:“improve the system to promote the deep integration of the real economy and the digital economy”he believes that this will not only help many chinese companies transform and upgrade, but also provide new opportunities for foreign companies investing in china.
"the booming digital economy is reshaping the global business landscape. h&m is also actively responding by further integrating online and offline channels. our multiple e-commerce platforms have become an important link between customers and brands. consumers can enjoy fashionable and diverse products and high-quality customer service no matter where they are." according to si yide, this year h&m not only rebuilt its nanjing east road flagship store, but also launched its own products on internet platforms such as jd.com last year.
as a senior practitioner in the fashion industry, si yide believes that the industry itself is constantly changing, and the only way to succeed is to keep adapting to the changes. "in china, the speed of change is ten times faster. chinese consumers are fascinating, they know exactly what they want, and their consumption behavior is always changing in the best direction."
therefore, the first thing si yide did after arriving in china was to develop a new strategy based on these changes. in his view, chinese consumers like fashionable, high-quality, and reasonably priced products, and they also expect their favorite products to continue to be updated. "this is completely consistent with h&m's business philosophy. by implementing a new strategy, we are moving in a direction that is more in line with consumer expectations. we will continue to expand our digital footprint and physical store network, allowing customers to shop at h&m seamlessly online and offline."
according to si yide, h&m has participated in the china international import expo for three consecutive years, presenting its efforts and practices in cutting-edge fashion design, supply chain transformation, breakthrough innovation, etc. at the same time, with its influence in the fashion industry, h&m and chinese suppliers and partners continue to explore the green transformation of the production value chain."h&m has always maintained a close cooperative relationship with the chinese market, which has not only enhanced its own visibility and influence, but also laid a solid foundation for future development."
si yide believes that the key to foreign investors' growing confidence in china lies in china's continuously optimized business environment. in the future, china will further relax market access and strengthen intellectual property protection through reform, promote continuous improvement of the business environment, and explore the deep integration of the real economy and the digital economy, all of which will pave the way for innovative growth and common prosperity.looking to the future, we are confident in our long-term development in china. china has always been and will always be a very important market for h&m," said si yide.
text: pan gaofeng
video: li ying to yuan yuan, chen mengze, and intern chen zongai
photography: chen mengze
visual: jiang yutao
translation: lin yan
