news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

opposite the beijing auto show is great wall motors...

at the 2024 chengdu auto show, it seemed as if some kind of fate had driven the two major brands in the independent off-road vehicle market to appear face to face.

in the competition between the two off-road giants, both sides have come up with unique strategies, injecting new vitality into the off-road vehicle market with rich products and forward-looking brand strategies.

among them, the beijing off-road brand under beijing auto has come up with a major strategy and a number of major models, striving to move to the forefront of the market.

the "xijiangyue" plan was launched, and beijing auto seized the high ground of the future market

at the 2024 chengdu auto show, beijing auto officially launched the "western xinjiang yue" plan in chengdu, a central city in the west.

in my opinion, this new plan is actually quite interesting and innovative. because in the current increasingly fierce competition in the automobile market, the market focus of most car companies is to go deep into first-tier cities and want to take root in prosperous metropolises.

however, under the guidance of the "western xinjiang" plan, beijing auto has taken the initiative to increase investment and deepen its presence in the western market. this decision, from a conventional perspective, seems to be "contrary to common sense". but if we analyze it in depth, we have to praise beijing auto's sharp vision.

today's western automobile market is not a wasteland, but a hotbed. at the policy level, the 12 western provinces are the treasures of the motherland and the focus of policy. under the guidance of the central government's strategic decision to develop the western region, the western region has ushered in rapid development.

data shows that compared with the nearly saturated automobile market in the eastern coastal developed regions, the automobile market in the western region is still in the early stages of development. with the increasing demand year by year, the 12 provinces, cities and municipalities in the west have contributed 23% of the total sales volume in the domestic automobile market, with annual sales of more than 5 million vehicles, which can be called a "trillion-level new blue ocean".

at this time, beijing auto responded to the call and released the "western xinjiang yue" plan, demonstrating its keen insight.

relying on this plan, baic motor will combine its own corporate and product advantages with the consumer demands of the western region, and jointly promote brand upgrades in the five dimensions of products, policies, experience, services and ecology, and support the western economic development strategy.

in the process of implementing the new plan, beijing auto also formulated detailed strategies and development goals.

at present, the demand for off-road vehicles in western regions such as sichuan, tibet, qinghai, xinjiang and other provinces is still relatively large. as an off-road family with more than 60 years of off-road vehicle manufacturing experience, beijing auto's main advantage lies in this field.

facing the strong demand in the off-road vehicle market, beijing auto will rely on the "western xinjiang" plan in the future, not only to bring high-quality products to the western region, but also to double the sales of its own brand and help upgrade the off-road vehicle market in the western region. along with the new plan, beijing off-road also has two new products: the all-new bj40 magic core electric drive edition and the new bj60 thunder.

these two new vehicles, in the form of off-road x new energy, will help the off-road vehicle market in the western region transition from fuel-based to new energy, thereby helping beijing auto to gain a first-mover advantage in the northwest region and lay a solid foundation for future large-scale operations.

therefore, in my opinion, the "western xinjiang" plan created by beijing auto, which aims its competitive sights at the western region of the motherland, is not only a positive response to national policies. at the same time, it can also be regarded as a model of misaligned competition and differentiated competition. off-road vehicles are not only toys in the city, but also tools for users in remote areas to travel and even produce. with the vast western region as its new main position, beijing auto has stepped out of the vicious circle of "off-road vehicles staying in the city and not off-roading", which can truly allow its off-road vehicles to have a broader market and make the best use of them.

off-road and new energy, xijiang has become a technical verification site for baic

in my opinion, the core of beijing auto's "western xinjiang" plan is to bring beijing auto's own new energy off-road vehicles and other high-quality products to the western market and make them take root by promoting market transformation. ultimately, beijing auto will build a good reputation and lay a solid foundation in the huge western market.

to this end, beijing auto needs to take products as the foundation. at this year's chengdu auto show, beijing off-road brought two new cars, the all-new bj40 magic core electric drive edition and the bj60 thunder, and their technical advantages and products are the strong guarantee for the entire plan.

the new bj40 magic core electric drive edition breaks the tradition that "new energy off-road vehicles generally adopt p2 hybrid structure".

based on its own off-road experience, beijing auto has chosen the power characteristics of full electric drive for various off-road conditions. the new car is equipped with dual motors on the front and rear axles developed specifically for high-intensity off-road conditions, and is equipped with an intelligent electric full-time four-wheel drive system. it has a dynamic torque response speed of milliseconds and a maximum wheel-end torque of up to 9,000 nm, making it easy to climb hills and get out of trouble.

not only that, the hardcore three-lock configuration and 11 intelligent electric ats all-road conditions modes can fully mobilize the high-torque performance advantages of the starter drive in off-road conditions, making off-road escape and all-road driving smarter, simpler and more reliable.

it is worth mentioning that the new bj40 magic core electric drive edition also achieves a balance between off-road performance and road performance.

the powerful power output of 403kw and 655n·m brought by the fully independent suspension and dual-motor drive not only makes its 0-100 acceleration time only 5.5 seconds, but also effectively improves the road driving quality, and the road driving quality is comparable to that of performance suvs.

in addition, the magic core electric drive technology can also bring an excellent economic performance of 155 kilometers of pure electric range, over 1,200 kilometers of full fuel and full charge range, and a fuel consumption of only 8.68l/100km under power feeding conditions. based on such a powerful comprehensive performance advantage, the new bj40 magic core electric drive edition can be said to have assumed the multiple roles of performance car, suv, and off-road vehicle with the body of an off-road vehicle.

as for the bj60 thunder, this "family-class luxury electric suv", it is also committed to solving various pain points for consumers.

compared with traditional medium and large off-road vehicles, bj60 thunder uses the magic core electric drive system to bring consumers stronger performance, lower energy consumption and better reliability in the form of electric drive.

for example, in a long-distance self-driving tour in the western region, the bj60 thunder can not only run from chengdu to xining in one breath with a comprehensive cruising range of 1200km+; at the same time, its full total energy storage is close to 260kwh, which can easily adapt to the operating needs of high-power electrical equipment in scenarios such as camping.

with its powerful performance, rich scene adaptability, and luxurious and comfortable interior space, the bj60 thunder can be said to have broken the various limitations of traditional luxury off-road vehicles, met the core needs of consumers across the country, especially those in the western region, and won the market with its product advantages.

in addition, beijing auto also has a variety of options such as bj30 and bj40 rush hour kit models.

bj30 not only brings the price advantage of "four-wheel drive car at the price of two-wheel drive car, hybrid car at the price of gasoline car", but also demonstrates 4l ultra-low fuel consumption in the fuel saving challenge, bringing rich travel experience to young people with its "light off-road" product characteristics.

the bj40 rush hour kit model is upgraded with professional modification kits including exterior protection package, expansion package, tire package, wheel package and function package, demonstrating its hard-core off-road capability and beijing auto's profound understanding in the off-road field.

in fact, from the product perspective, the magic core brothers created by baic are actually different from other new energy off-road products on the market.

we believe that beijing auto did not "create new energy for the sake of new energy", but truly focused on new energy technology to achieve electrification conversion, thereby allowing off-road vehicles to enter the new energy field.

at the same time, with the help of the xijiang off-road plan, beijing auto has also obtained a larger technical testing field. after passing the test of the western market, its technical reliability and product reputation will be greatly improved, thereby helping beijing off-road to move from the west to a broader market and achieve another upgrade in brand awareness and brand reputation.

with users at the core, the charm of chinese off-road vehicles is fully revealed

in fact, whether it is the "xijiang yue" plan or the new magic core brothers products created by beijing auto, the essence of beijing auto's market strategy operation is the user-centered long-termism concept.

for example, in terms of products, beijing auto not only opened up the western market with its xijiangyue plan, but also worked hard to eliminate the pain points of off-road users.

for example, the new bj40 magic core electric drive edition and bj60 thunder not only break the problem of high fuel consumption of traditional fuel vehicles, but also effectively avoid the pain points of endurance and energy replenishment of new energy vehicles. with the capabilities of "enjoyable driving", "enjoyable use" and "adaptation to all scenarios", they reflect beijing auto's user thinking in the product construction dimension.

in addition, in order to meet the expectations of more consumers for off-road life, beijing auto also launched a number of exclusive plans at the same time as the "western xinjiang crossing" plan. for example, the "four worry-free western journey gifts" has come up with a variety of support plans for individual users, corporate users and dealer partners to help the smooth implementation of the plan.

in terms of brand operation, beijing auto has also joined hands with a number of partners to create its own "western off-road experience ecosystem".

from off-road competitions for car owners to cross-country tours, to exclusive camps and exclusive services, beijing auto has created many unique ways to play in the off-road ecosystem, which is worth looking forward to.

in my opinion, when beijing auto released the "xijiangyue" plan, it also showed us its sincerity in terms of products, services and ecological operations. at the same time, we also hope that beijing auto can complete the transformation and upgrading at the brand level based on the new products of the magic core brothers and the new xijiangyue plan.

for example, as a leading brand in the off-road vehicle industry, beijing auto can transform its role from a vehicle provider to a service provider. based on the xijiang yue plan, it can make full use of the advantageous tourism and off-road resources in the western region of the motherland, play with users, and create a new brand image.

conclusion:

we have to say that during this year's chengdu auto show, beijing auto impressed us.

while many off-road vehicle manufacturers focus on sentiment and how to bring diversified experiences to users in developed cities, beijing off-road, with its more than 60 years of industry experience, has set its sights on the emerging market in the west. at the same time, beijing off-road has also upgraded its technology, products and services in multiple dimensions, and accurately opened the door to the western market with new energy technology and user thinking.

when the western market and new energy off-road vehicles are combined, beijing auto has undoubtedly gained a vast blue ocean. we have reason to believe that with the launch of beijing auto's new plan, the western off-road vehicle market will usher in a major change. "land cruiser" and "lynx" may become less and less, and the off-road family products with the "beijing" logo will become a beautiful landscape on national highway 318, national highway 219, qiangtang no man's land, and xinjiang dahaidao.