haidilao is "blooming everywhere", and multiple brands are driving the development of the company
2024-09-06
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haidilao's 2024 interim results announcement shows that following the woodpecker plan and the hard bone plan, haidilao has decided to implement the "red pomegranate plan" to encourage the incubation and development of more new catering brands and promote innovation in catering services. diversified development has become the direction of haidilao's future development strategy. multiple tracks are parallel to promote the company's high-quality development and lead the new benchmark in the catering industry.
under the leadership of new ceo gou yiqun, haidilao has set up two core committees: the entrepreneurship and innovation committee and the digital operation committee. the entrepreneurship and innovation committee aims to develop new innovation models and incentive mechanisms to lead the group towards multi-level and multi-category development.
it is understood that in the past year, haidilao has focused on customer needs, tried new formats, incubated new brands, and created new services, making innovations in dining scenes, product types, service experience and other aspects to meet the needs of current consumers. in the first half of 2024, haidilao successfully incubated five revenue-generating projects in operation, including barbecue, hot pot, chinese fast food, etc., covering more price ranges and consumer groups.
in the future, haidilao will continue to promote catering innovation with the "red pomegranate plan" as its core, and its multi-brand strategy will help it achieve high-quality development and set a new benchmark for the catering industry.
