"digital blue ocean·riding the wind and waves"丨xingcheng: swimwear sales account for a quarter of the world
2024-09-06
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in april this year, an online drama "riding the wind and waves", which tells the entrepreneurial story of xingcheng swimwear, was set against the background of the development of xingcheng's swimwear industry in the early days of reform and opening up. it once again put this coastal city with a population of less than 500,000 in the spotlight.
it is not only a historical city and tourist destination, but also a "famous swimsuit city in china", where more than 4,000 swimsuit manufacturing companies gather. the annual output value of swimsuits reaches 15 billion yuan, and sales account for a quarter of the world's total.
relying on cross-border e-commerce to expand global markets
the development of xingcheng swimwear industry, like the entrepreneurial time of the male protagonist peng jinxi in the play, can be traced back to the 1980s. after more than 40 years of development, xingcheng swimwear has developed from a traditional hand-sewn family workshop to a tens of billions of yuan industrial cluster. in recent years, it has actively participated in the e-commerce industry and quickly joined the cross-border e-commerce wave.
xingcheng has held the international swimwear expo for 14 consecutive years, released the "e-commerce procurement empowerment and industry rise" xingcheng swimwear thousand enterprises overseas expansion plan, and made every effort to build a "global swimwear supply chain capital". at present, xingcheng swimwear has taken advantage of the e-commerce boom, and its sales have accounted for 25% of the international market, 40% of the domestic market, and 80% of online sales.
introducing ai algorithms to reduce costs and increase efficiency
while actively embracing cross-border e-commerce, xingcheng swimwear is also enthusiastically embracing artificial intelligence technology. this year, the liaoning textile and garment association, the xingcheng swimwear industry association and hangzhou deep thinking artificial intelligence co., ltd. jointly established the xingcheng branch of liaoning textile and garment ai design institute.
using ai to analyze the swimwear market can predict fashion trends and design swimwear that suits consumer preferences. ai algorithms can quickly select the most popular options from thousands of colors and patterns, greatly shortening the design cycle and improving work efficiency. ai robots can provide 24-hour consulting services to enhance the shopping experience. ai virtual fitting rooms can preview the effects of swimwear on the body.
promote win-win cooperation between online and offline enterprises
as the first swimwear industry belt in china, xingcheng has carried out in-depth cooperation with various e-commerce platforms, launched the taobao new origin online swimwear festival, and vigorously promoted high-quality e-commerce companies to be awarded the "jd good store" plaque.
at the 2024 northeast asia (xingcheng) international swimwear expo, the xingcheng municipal government and the swimwear industry association signed cooperation agreements on clothing with clothing companies, digital trade platforms, and textile industry clusters from all over the world, with the first contract transaction reaching 1.5 billion yuan. local companies exchanged and cooperated with 830 well-known domestic and foreign online and offline textile swimwear companies, fabric and accessories, and underwear chain companies for mutual benefit and win-win results.
filming web dramas to create popular ips
one month after the broadcast of "riding the wind and waves", the orders and online and offline sales of xingcheng swimwear increased by about 20%, which also made xingcheng tourism popular again. during the "may day" and "dragon boat festival" holidays this year, xingcheng's food, accommodation, transportation, shopping and entertainment showed explosive growth, and the tourism popularity ranked among the top three in northeast china, with the number of tourists soaring by 300%.
the small and beautiful swimsuits embody the spirit of unity, hard work, and daring to take risks of the people of xingcheng. in the future, xingcheng will pool the power of cooperation and the momentum of innovation to move towards a bright future of high-quality development of the fashion industry and make itself known as the "famous swimsuit city of china".
