news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

the icar brand in the domestic auto market is actually not very well-known and has no presence. as a new energy vehicle brand under chery automobile, icar was established in april 2023. compared with many new car-making forces in china, it is also a latecomer.

currently, icar has one model on sale, icar 03.

the car is positioned as a compact pure electric suv and was officially launched on february 28 this year. the price range is 109,800 to 169,800 yuan. the "square box" design is also the biggest selling point of this car.

from the sales performance point of view, it is not too good nor too bad. under the halo of chery, icar 03 has been on the market for more than half a year, and its monthly sales in the past three months have been stable at 4,100 to 4,200 units. in today's extremely competitive new energy vehicle market, for a new model of a new brand, this sales performance is reasonable.

at this year's chengdu auto show, icar launched a new car, icar 03t, with two models priced between 139,800 and 149,800 yuan. the new car is based on icar 03 and still uses the same design style as icar 03.

compared with icar 03, icar 03t has higher technological configuration and longer pure electric range. it can be regarded as an "enhanced version" of icar 03.

for icar automobile, the launch of the icar 03t, which has significantly improved product strength, will not only provide consumers with more choices, but also boost the brand's overall sales.

in order to promote this car, icar put a lot of thought into it at the chengdu auto show. it even invited large-scale car models to pose in various postures on the roof of the car to attract consumers' attention.

but what was unexpected was that some of the car model's movements were too seductive, causing quite a bit of controversy online.

with the attention of the media and netizens, this incident even became a hot search. after the incident fermented, the staff of the chengdu auto show office also made it clear that they were handling the matter seriously.

normally, it is understandable that car manufacturers organize some young and beautiful car models to stand on the catwalk at the auto show to promote the brand and model. however, it is rare to see such blatant use of large-scale car models to do some enchanting movements to attract traffic at large auto shows like icar.

what's more, icar is a sub-brand of chery group, a fortune 500 company.

when writing this, i suddenly remembered what zhang hongyu, general manager of icar brand division, once said: icar will build excellent cars for young people with the hearts of young people, and only by building cars around the needs of young people can the brand be established. i just don’t know, in zhang’s mind, are the large-scale enchanting car models at this chengdu auto show what young people need?

it seems that under the leadership of zhang hongyu, icar really dares to think and act, but this time it went a bit too far.

i hope that this incident will allow zhang hongyu to change her marketing ideas and truly carry forward chery automobile's engineering culture, instead of using flashy or even vulgar gimmicks to attract traffic. when you are free, listen to mr. yin's physics lessons, which may give you new inspiration and enlightenment for the marketing promotion of icar automobile.

copyright statement: this article is originally written by chekuaiping. please contact us for authorization if you want to reprint it. reprinting without permission is strictly prohibited, and any form of plagiarism or theft of pictures and texts is prohibited, otherwise legal liability will be pursued. some pictures in the article are from the internet, and the copyright belongs to the original author. if your work is used, please contact us to request remuneration or deletion.