news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

it was thought that the 2024 chengdu auto show would open and close in the same "conventional" manner as previous auto shows. however, what was unexpected was that a female car model's "bold performance" at the auto show attracted special attention and discussion.

chery car models' large-scale actions at chengdu auto show spark controversy

according to china news service and other media reports, on september 4, 2024, at the chery icar car booth, a female car model's "bold actions and performances" attracted "onlookers" at the scene.

moreover, there were many children and other minors present at the scene. once the relevant video was circulated on the internet, it quickly attracted considerable attention and discussion.

obviously, this somewhat "bold" performance did gain the brand a lot of attention and traffic, but it might also push it into a whirlpool of public opinion.

chery car models' large-scale actions at chengdu auto show spark controversy

as expected, there are indeed different opinions about this performance. in fact, according to the information disclosed by china news service and other media, some netizens questioned whether it was suspected of skirting the line.

in response to this, chery customer service responded to nanchang evening news and other media saying,the issue has been recorded and will be verifiedat the same time, heilongjiang radio and television station's news night flight also contacted the auto show staff.

however, the relevant staff said that they had not received any notice and were not very clear about this issue. it should be said that in the current fiercely competitive market environment, how to use effective and novel marketing methods to attract attention is a question worth considering for car companies.

sub-brand of chery

therefore, we don’t need to be too harsh on some actions that are suspected of “attracting attention”. of course, the premise is that they are “harmless”.

as a platform for major automakers to "compete smoothly", the auto show should help brand marketing by "standing out" and gaining enough attention, thereby ensuring that the brand has enough attention.

however, if a brand does something "overly extreme" or even questioned as "borderline" in order to "attract attention", then whether such behavior is appropriate is worth discussing.

iCAR

after all, in today's domestic auto market, it is not uncommon for some brands to suffer "traffic backlash" due to improper marketing.

therefore, in this era where information is transmitted at an extremely fast speed and in extremely diverse ways, car companies must treat traffic more cautiously.

do not do anything that may damage the brand reputation just to “gain short-term traffic.” this is somewhat like “drinking poison to quench thirst.”

chery

specifically, the online rumor about chery automobile's "exhibition car model's large-scale action caused controversy" at the 2024 chengdu auto show,i think that considering chery automobile's current market performance and reputation, it should not "attract attention" by such behavior.

at present, chery automobile's market performance is very rapid. friends who pay attention to the auto market should know that, unlike a few years ago, chery automobile's market performance is very outstanding now.

in terms of market sales volume, chery automobile's monthly market sales volume has already ranked among the top three domestic independent car companies in the world, second only to byd and other car companies.

tiggo 8l

according to the data released by the china passenger car association, chery automobile has been the fastest growing automaker in year-on-year sales among the top 10 domestic automakers.

to a certain extent, this shows that chery automobile is currently well recognized by the market. in this case, chery automobile only needs to follow the existing strategic layout and does not need to "attract attention" by taking actions that may bring certain risks or public opinion crises to the brand.

after all, for chery automobile, this kind of action to "attract attention" is not a wise move and is likely to be questioned.

at present, there has been a case where a 4s store of jetour auto in ningxia was suspected of "skirting the line". however, jetour auto responded that the store involved was a dealer of its own and would report to the relevant departments of the company.

chery icar

it should be said that this kind of behavior is most likely done by individual 4s stores, not by the brand. i believe that chery automobile, as a responsible car company that pays attention to social impact, will definitely not allow such behavior to exist.

at the same time, we also hope that domestic automobile brands will not simply "attract attention" and "traffic" when marketing, but should focus on social impact and long-term brand image building and management.

however, "traffic" is sometimes a "double-edged sword". it may make a brand or car company successful, but it may also cause certain damage to the brand image.

this is indeed something we must be careful about. as for this incident, i hope everyone will not believe or spread rumors, and please refer to the official response for details.