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in july this year, the domestic retail penetration rate of new energy vehicles reached 51.1%, and more than half of the market share has also accelerated the new energy wave. of course, as the absolute main force in the new energy market, domestic brands have made great contributions, especially traditional car companies represented by the "national team". here we have to mention the dark horse of the market, baic polar fox.

the latest data shows that baic new energy's sales in august reached 13,000 vehicles, setting a record high. among them, baic polar fox's monthly sales reached 10,001 units, directly entering the "10,000-vehicle club". this is another major breakthrough for baic polar fox after it delivered monthly sales of more than 8,000 vehicles in june and july. at a time when competition in the new energy market is becoming increasingly fierce and car companies are involuntarily competing with each other, the value of a single brand selling more than 10,000 vehicles per month is self-evident. baic polar fox has also obtained an entry ticket to the second half of the development of the new energy market. so, what are the sales "codes" behind the continued hot sales of baic polar fox? next, "che yiquan" will have a good chat with you.

choose the "national team" to save trouble

in the current new energy market, consumers have many models to choose from, especially as many new brands have sprung up. however, even some new brands that have been established for many years are still relying on financing to survive, and there is always the risk of "fuse breaking" or "running away".

as one of the important brands of baic group facing the new energy market and the "no. 1 project" within baic group, baic arcfox is like the "second generation of entrepreneurs" in the group. at the beginning of this year, baic group announced a strategy to fully support the sales growth of arcfox cars with the strength of the group, and will devote the strength of the group to provide baic arcfox with the best resources, the strongest manpower and the best technology.

at the baic technology salon in april, baic group proposed the car-making proposition of "technology empowers quality equality" and announced that r&d investment will exceed 100 billion yuan by 2030 to fully support the long-term development of baic arcfox. therefore, whether it is scientific and technological resources, human resources or funds, baic arcfox has received comprehensive support. let alone "running away", the group directly "added extra food" to baic arcfox!

with the strong support of baic group, baic arcfox has also achieved comprehensive development in a short period of time. at present, baic arcfox has more than 230 sales outlets and more than 200 service outlets, and has built 31 exclusive arcfox charging stations and 460,000 cooperative charging piles. on this basis, it will also connect more than 550,000 charging piles by the end of the year, and plans to build about 300 super charging stations, covering the four major urban circles of beijing-tianjin-hebei, yangtze river delta, pearl river delta and sichuan and chongqing, and realizing plug-and-charge in more than 300 cities across the country. baic arcfox's rapidly expanding service network also provides users with a more convenient, fast and efficient car experience.

it is obvious that as a member of the "national team", baic arcfox is more worthy of consumers' trust in terms of development stability and comprehensive services: the reason for choosing the "national team" is to save trouble!

products cover the mainstream market and can

in addition to having abundant development resources as the "second generation of entrepreneurs", at the product level, baic arcfox also targets the mainstream market of 100,000 to 300,000 yuan. its vehicle models cover the three major areas of sedans, suvs, and mpvs, which can meet the needs of most consumers to purchase new energy vehicles.

in the suv market, baic arcfox has two main products, the alpha t5 and the koala s. among them, the alpha t5 is aimed at the current mainstream pure electric family suv market, with a unique and avant-garde design that can catch the attention of consumers at first sight. at the same time, the 660-kilometer range, 800v full-range high-voltage supercharging, and all-series catl batteries also make it "unique" in its class.

as a large five-seater pure electric suv built by baic arcfox for young people, the arcfox koala s is aimed at more fashionable and trendy urban consumers. in particular, its unique side sliding doors and large rear space in its class make it a good travel companion for young people to unlock multi-use vehicle scenarios.

looking at the sedan market, baic arcfox has entered the current hot new energy sports sedan market with the alpha s5. facing many competing models, the alpha s5 has a very visually impactful design. the large sloping back shape and the same electric lifting rear wing as the taycan are enough to conquer young consumers with just its appearance. in terms of the actual drag coefficient, the alpha s5 is only 0.1925cd, which is lower than the 0.195cd of the xiaomi su7.

in addition to its cool appearance, the alpha s5 650 ultra is equipped with dual front and rear motors with a total power of 390 kilowatts and a total torque of 690 nm. it can accelerate from 0 to 100 km/h in just 3.7 seconds, directly reaching the same acceleration level as a million-class sports car. not only is the acceleration fast, but with the unique lingyun chassis, the car's elk test score is as high as 82.8 km/h, which is better than the 82 km/h of xiaomi su7. therefore, in terms of handling, the alpha s5 is still at the "ceiling" level. in addition, 800v full-domain high-voltage supercharging, catl batteries, and a maximum range of 708 kilometers are already routine operations of the alpha s5.

therefore, from the product level, each model of baic arcfox not only has a clear and precise product positioning, but also has obvious advantages in comprehensive product strength compared with models of the same level or higher levels. it can stand out among many new energy models with its own strong strength, and this is also the most core reason why consumers choose arcfox.

accelerate the process of “oil-to-electricity”

in the face of the fierce competition in the new energy market, strong product strength is far from enough, and price is also an important factor. at present, baic arcfox has increased the "baic arcfox car purchase season pure electric vehicles are lower than oil prices" event in august. buyers of alpha t5/s5 gemini can enjoy a limited-time 6,888 yuan consumer voucher, which can be used in conjunction with previous limited-time preferential policies. in other words, the highest terminal discount for the alpha 5 series gemini is 31,888 yuan.

after taking into account the discount, the actual starting price of alfa t5 at the terminal is 123,800 yuan, and the price of the 660 max version is 167,800 yuan, becoming the only pure electric suv in the 160,000-level equipped with 800v supercharging. the terminal entry price of alfa s5 is also 128,800 yuan, and the price of the top-end model is also within 200,000 yuan.

there is no doubt that whether you are buying an suv or a sedan, you can choose the alfa 5 series gemini at a price of less than 130,000 yuan. you should know that at this price, whether compared with the same level of fuel vehicles or hybrid vehicles, the alfa 5 series gemini has achieved "pure electricity is lower than the oil price", taking the lead in accelerating the "oil-to-electricity" process of the entire industry.

compared with the low-priced, low-quality models on the market that achieve internal circulation by reducing product costs and lowering product configurations, baic arcfox's internal circulation is based on strong product strength. consumers can enjoy both affordable prices and a comprehensive car experience. this is also the key to baic arcfox's continuous increase in sales and the brand's rapid accumulation of user reputation.

in the view of cheyiquan: judging from the sales of baic polar fox in the past three months, the performance of "stable 8,000 and breaking 10,000" is inseparable from the strong strength of the "national team", precise market layout, excellent product strength, high cost performance and other factors. it is reported that the average monthly sales of polar fox stores have reached 40 units, and some dealers have achieved monthly sales of more than 100 units. the monthly sales of head dealers are more stable at around 300 units. the entire ecosystem is increasingly showing a good development trend.

therefore, whether it is the overall sales of 10,000 units or the stable orders of a single store, it is enough to prove that baic arcfox has become a "mainstream new energy brand" in a broad sense and will become the absolute main force of baic group in the new energy market. it is believed that after baic group's active promotion and rapid improvement in market recognition, baic arcfox's monthly sales of more than 10,000 units may only be the beginning of its best-selling, and its future market performance will reach a higher level.