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at the end of the summer season, stephen chow's classic film "the god of cookery" was released in mainland china for the first time in 28 years. as of 13:22 on september 4, the film had been released for 5 days and had a cumulative box office of 5.099 million yuan. this result is somewhat bleak.

in terms of the screening rate, the film received a 4.7% screening rate on the first day of its release, with 21,000 screenings, and a 3% screening rate on the second day, with 13,000 screenings. however, there was a serious box office inversion, with the first day's comprehensive box office accounting for only 2.2%, and the second day's comprehensive box office accounting for only 1.2%.

in contrast, "all or nothing" was re-released 7 days earlier than "the god of cookery". the latter had only 0.2% of the screenings on the first day of its re-release, with 1,164 screenings. the screening rate of "the god of cookery" was more than 20 times that of "all or nothing", but its box office was only 12 times that of the latter.

comparing from another dimension, the box office of "the god of cookery" is even better than stephen chow's own works.

in 2014, stephen chow's other classic work "a chinese odyssey: part one - pandora's box" was released in mainland china for the first time in 19 years. at that time, the film's highest screening rate was 2.5%, and the maximum number of screenings per day just exceeded 3,000. however, the box office downturn was not as serious as this time's "the god of cookery".

and judging from the box office in the first three days of its release, "a chinese odyssey part two: pandora's box" also beat "the god of cookery". "the god of cookery" box office in the first three days of its release was 4.1274 million, while "a chinese odyssey part two: pandora's box" was 5.9614 million.

at present, the box office of "the god of cookery" in the following days is relatively weak. it is unknown whether it can surpass the 10.263 million box office of "a chinese odyssey part two: pandora's box" when it premiered in mainland china.

the phoenix cinema manager index interviewed the cinema manager xu, who said that the box office performance of the god of cookery was lower than expected and should be higher, "after all, stephen chow must have a relatively strong mass base. i didn't expect that it didn't even sell 10 million. there must be a big problem with the publicity and promotion." in terms of the film schedule, xu believes that it can be higher, "on the first day, the overall schedule was only 4.7%. in fact, it is not a problem to raise it to around 6% or 7%. many viewers have not seen this film. it can be scheduled as a new film."

judging from word of mouth, there seems to be a reason why "the god of cookery" did not perform well at the box office.

this film is undoubtedly one of stephen chow's classic masterpieces of nonsensical comedy. many viewers went to the cinema to watch the film because they "owed stephen chow a movie ticket" and also wanted to relive their childhood memories in the cinema.

but the reality is that, with resources readily available today, many of stephen chow's fans have already watched the film many times, and there are only a limited number of fans who are really motivated to return stephen chow a ticket. moreover, most of the audiences who like stephen chow are those born in the 70s, 80s, and 90s, and young people born in the 00s do not have such deep feelings for stephen chow.

moreover, times have changed, and the audience's aesthetic taste has also changed. many netizens commented that the film is a bit old-fashioned. it was considered good when it was watched, but it is a bit outdated now.

however, although the film's box office performance fell short of expectations, cinema manager mr. xu still believes that the re-screening of "the god of cookery" is still necessary. "in fact, many audiences really want to watch the re-screening of some classic old films, especially those by stephen chow. the market has been very cold recently, and there is a shortage of films in the market. it would be nice to have some old films like this."