how can a short drama become popular by just "dashing around"?
2024-09-03
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original title: how can a short drama become popular by just "skimming the line"?
a good work cannot lack profound ideas, vivid presentation and exquisite expression, and the same is true for micro-short plays.
recently, the short drama "i open a supermarket in ancient times" has attracted attention. some of the plots are suspected of being "borderline" and "vulgar" by netizens. moreover, this is not the first time that chaos has been exposed in the field of short dramas. previously, some short dramas have been removed from the internet due to vulgar content and value orientation deviation. (china youth daily wechat official account, august 31)
at present, the micro-short drama industry is developing rapidly. the booming industry has brought many development opportunities to the micro-short drama market and attracted a large number of corporate investments and production teams to join. at the same time, some production teams are producing works of low quality, single form, or even vulgar content and misleading. in order to manage the chaos in the micro-short drama market, in addition to reviewing and checking the content, improving the evaluation mechanism of works, and setting a "threshold" for release, it is also necessary to encourage the main creative team to innovate boldly, not be limited to immediate interests, and produce micro-short dramas with high standards, core, and "craftsmanship".
the reason why the micro-short drama market repeatedly produces works that violate public order and good customs and have deviations in value orientation is that some creative teams have problems such as rigid creativity, rigid form and topic selection, and money-worshipping thinking of "only traffic" and "profit first". a good micro-short drama should neither be stereotyped in topic selection nor conservative in narrative. it should neither be tainted with the mercenary spirit of profiteering and do everything for traffic; nor should it become a product of the assembly line, with fixed content and loss of spirituality and vitality.
the ultimate goal of literature and art is to serve the public, reflect the people's voice and the context of the times, and thus contribute to the shaping and construction of a good social atmosphere. micro short dramas do not have to take "sense of excitement" as their first priority, nor do they have to choose the "edge" path to become popular and gain attention. micro short dramas can be "short" but not "shallow", and can convey positive energy within a limited time and narrative rhythm. only by "making good works with heart" can the micro short drama production team have a broader space for development.
it can be said that the main creative team cannot be careless and superficial just because of the time limit of the short drama, and cannot "take a different approach" for the so-called "efficiency" and "traffic", and try to step on the edge of vulgar content. in fact, the compact plot setting requires the director and screenwriter to fully grasp the rhythm of the story narrative; the limited video length is inseparable from the reasonable scheduling of the camera staff; the economy of lines and scripts makes the presentation of the work more dependent on the preparation and performance of the actors. the creation of high-quality short dramas requires close cooperation among all production links to form a joint force to show delicate emotions and ingenuity.
what is important is that both the production team and the media platform should understand what society needs and what the audience likes. as a cultural product, short dramas must convey positive and correct guidance while satisfying the audience's entertainment needs. it should neither ignore the social impact of the work simply for the sake of the viewing experience, nor limit the topic selection to trivial matters and the storm in the teacup. a good work cannot lack profound ideas, vivid presentation and exquisite expression, and the same is true for short dramas. (liang yufei)
source: china youth daily client
