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recently, the auto market has received a big news: infiniti's last sedan, the q50, will be officially discontinued in november this year, marking the brand's full withdrawal from the sedan market. this decision has not only attracted widespread attention, but also foreshadows a major adjustment to infiniti's future product line. combined with previous information, the q50l sold in china in the future may follow this strategy, which also means that infiniti will focus on the layout of the suv market in the future. let's learn more about it with brother quan.

shrinking the sedan business and adjusting the layout

since its launch in 2013, the infiniti q50 has occupied a place in the mid-size luxury sedan market with its unique design, excellent performance and luxurious configuration. however, with the intensification of market competition and the diversification of consumer demand, the sales of the q50 have gradually declined and ultimately failed to withstand the market pressure. this decision by infiniti is undoubtedly a profound reflection and strategic adjustment on the current market environment.

in fact, infiniti has been streamlining and optimizing its product line in recent years. as early as 2019, infiniti stopped selling the q70 model, and in 2022, the q60 coupe model also withdrew from the market. this series of measures shows that infiniti is gradually withdrawing from the sedan market and investing more resources in the suv field. now, with the discontinuation of q50 in november, infiniti's product line will only have suv models, and the domestic market is also expected to be adjusted simultaneously. this change will undoubtedly have a profound impact on the brand's market layout.

overseas markets have higher demand for suvs

in recent years, the overseas suv market has continued to heat up and become a hot spot for growth in the automobile market. from the perspective of market strategy, infiniti's adjustment is reasonable. by focusing on the suv market, it can focus more on core models and concentrate resources to enhance the market competitiveness and brand image of these models. at the same time, with the transformation trend of the global automobile industry, including the development of electrification, intelligence and other technologies, infiniti also needs to adjust its product structure according to changes in market demand to meet future challenges.

in the domestic market, infiniti q50l, as the extended wheelbase version of q50, has a certain popularity, but its sales are also facing downward pressure. from the sales data, infiniti q50l's average monthly sales in china often remain in the single digit, which is already in a marginal position and has a very low sense of presence. faced with such a dilemma, infiniti's choice to withdraw from the sedan market and invest more energy in the suv market is undoubtedly a wise move.

poor sales and transformation

since the demand for sedans is sluggish, infiniti naturally has no reason to invest resources in this field. so while exiting the sedan market, it is also actively transforming towards electrification. according to the brand plan, by 2030, infiniti promises to achieve more than 50% of global sales from electrified models. to this end, infiniti has launched its first pure electric concept car, vision qe, and has clearly stated in its future plans that it will launch 6 electric models, most of which are suv models. these measures show that infiniti is actively responding to changes in the automotive industry and seeking new growth points.

for consumers, this adjustment by infiniti means that they will face more limited choices when buying a car. however, from another perspective, it also provides consumers with a clearer and more focused direction for car purchases. as infiniti continues to work hard in the suv market, consumers can expect more high-quality, high-performance new suvs to be launched.

in general, infiniti's decision to stop selling sedans and focus on the suv market is a strategic adjustment to cope with market changes and optimize resource allocation. this decision will not only affect infiniti's own market layout and competitive strategy, but will also bring new thinking and inspiration to the entire industry. in the future, how infiniti can maintain its competitiveness in the suv market and electrification transformation will continue to be a focus of our attention.