car review of the week | xpeng mona m03 received over 30,000 orders in 48 hours, ideal auto’s half-year net profit halved
2024-09-02
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01.chengdu auto show opens
on august 30, the annual chengdu auto show opened. according to the organizer, this auto show focused on the three major tracks of oil, electricity and hybrid, and nearly 130 exhibitors from german, american, french, japanese, korean, joint ventures and independent companies made their debut. however, whether in terms of communication volume, industry attention, or the number of new car releases, as the first a-level auto show in china in the second half of 2024, this chengdu auto show is far inferior to the previous ones.
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in fact, from the past, the chengdu auto show has always been sales-oriented. therefore, "selling cars" has almost always been the main theme of the chengdu auto show. this year's chengdu auto show has a stronger atmosphere for selling cars. although the communication effect in the industry is average, the enthusiasm of local ordinary people to visit the exhibition is still high, and exhibitors are also working hard to increase sales. it coincides with the launch of the third round of chengdu's automobile consumption incentive activities, and the recent old-for-new policy is vigorously promoted across the country. many car companies are looking forward to the "money-making ability" of this chengdu auto show, and hope to use it to make a good start for this year's "golden september and silver october" in the auto market.
02.great wall motors discloses semi-annual report
on august 29, great wall motor disclosed its semi-annual report, achieving operating income of 91.429 billion yuan in the first half of 2024, a year-on-year increase of 30.67%; net profit of 7.079 billion yuan, a year-on-year increase of 419.99%; basic earnings per share of 0.83 yuan. during the reporting period, the company achieved overseas sales growth and further optimized domestic product structure, driving a significant year-on-year increase in net profit.
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a substantial increase in revenue and net profit usually means a significant increase in sales, but this is not the case for great wall motors. in the first half of 2024, great wall motors' cumulative sales reached 560,000 units, a slight increase of 6.95% over the same period in 2023. for the current automobile market, pure sales figures are no longer an indicator of the success or failure of a company. losing money to gain publicity is also unsustainable. stable and reasonable profits are the guarantee for the healthy development of the company and the creation of greater value for users.
03.xiaopengMONAhot sale
on august 27, the first model of xiaopeng's mona series, m03, was officially launched. at the chengdu auto show, yang guang, the person in charge of xiaopeng's mona series products, said that within 48 hours after the launch of mona m03, the number of orders exceeded 30,000 units, and the peak customer flow of a single store reached more than 1,000 people. this car is the pioneering work of xiaopeng motors in the new decade, and it is also a battle that xiaopeng cannot afford to lose. he xiaopeng admitted that he was still discussing pricing until that morning, and finally gave a "table-smashing" price - the starting price was less than 120,000, which meant that xiaopeng had entered a brand new battlefield.
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as of july 2024, xpeng has only completed 23% of its annual delivery target. this is the most direct sense of urgency behind xpeng's change. the launch performance of mona m03 is quite encouraging and is expected to become the sales leader of xpeng motors. it is understood that among the 30,000 large-scale users, 70% of the users initially budgeted 200,000 yuan for car purchases, and 65% of the users compared it with 200,000-level coupes such as tesla model 3 and xiaomi su7. however, in terms of pricing, mona m03's competitors are still byd qin ev, aion s and volkswagen id.3.
04.ideal auto releases semi-annual report
on august 28, ideal auto released its second quarter financial report for 2024, with revenue reaching 31.7 billion yuan, a year-on-year increase of 10.6%. among them, automobile sales were 30.3 billion yuan, a year-on-year increase of 8.4%, and other sales and service revenue was 1.4 billion yuan, a year-on-year increase of 99.6%. at the same time, ideal auto's adjusted net profit in the second quarter was 1.5 billion yuan, a year-on-year decrease of 44.9%, and the gross profit margin remained at 19.5%.
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after the failure of ideal mega, the company adjusted its strategy in time and delayed the launch of pure electric products. the timely stop loss has not affected its performance too much. however, ideal has no new products in the second half of the year, and it is still unknown whether the ideal l6 orders can continue to be popular. the pressure in the second half of the year is still huge. as of july, ideal has delivered a total of 240,000 vehicles this year. if it is calculated as delivering 500,000 vehicles for the whole year, ideal needs to complete 260,000 vehicles in the remaining 5 months, and the average monthly delivery must reach 52,000 vehicles.
xu fanghua, reporter of nanfang.com and yuexuexue
