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the price of knife-cut noodles, a shanxi man tells a few sincere words

2024-08-31

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when a place becomes popular, it may bring traffic or conflicts.

a few days ago, shanxi province had just become popular because of the traffic of black myth: wukong. some tourists said that they encountered "yin and yang prices" in a noodle shop in datong. the noodle shop did not clearly mark the price, and the same bowl of noodles was four yuan more expensive for outsiders, which aroused concern. the local market supervision bureau also issued a notice, saying that it would order the noodle shop to suspend business for rectification and file a case against it in accordance with laws and regulations.

but soon, netizens from shanxi came out to explain to the store that the noodle shop is located in a mining area, not a tourist area, and the 7 yuan knife-cut noodles are "for the miners." others explained the homophony and said that "少四" really means "fewer deaths" and is a blessing.

the situation immediately reversed. many people were furious and began to accuse the blogger of "making trouble for no reason" and "can't even afford an 11 yuan bowl of noodles?"

as a fellow shanxi native, in my opinion, the core of this matter is not the price of the noodles, nor the good or bad intentions of the store owner.andit is the contradiction and conflict between the conventions of a society based on human relationships, which is dominated by acquaintances, and the principles of a business society, which is dominated by strangers.

in a relationship society dominated by acquaintances, many rules do not need to be stated explicitly, and the main focus is on subtle influence and tacit understanding. the driving force behind this set of behavior logic is not the "business is business" of the commercial society, but the need to use "reason" to establish some rules of conduct, which is the so-called "friendship is priceless." even if it is really clearly marked, it may seem to reduce this "human relationship."

in fact, i am not surprised by this situation. i have helped out at a roadside restaurant owned by a relative. for such a familiar customer business, there is rarely a clear price tag concept of "whatever you say is what you pay". for farmers and workers who come here frequently, it is common to get discounts. when i saw it for the first time, i couldn't help but sigh, if all the customers were familiar customers, how could the business be done?

sliced ​​noodles from my hometown.

in this kind of relationship-based society where acquaintances are the main focus, the cost of establishing trust is very high.it requires a long-term, stable business relationship and a relatively conservative and closed living environment. only in this way can we ensure that the maintenance of this relationship is "mutually beneficial", and that everyone's interests are related, without any excluded "others" in the middle.

the area where this noodle shop is located was indeed rarely visited by tourists. this logic of human relations basically works. without outside intruders, everyone is used to it and knows it by heart. however, the location of this noodle shop is on the only way connecting the yungang grottoes scenic area and the jinhua palace mining park.that is to say, with the recent increase in the number of visitors, a large number of "strangers" may flock to this area, and the traditional business model of serving regular customers will certainly lead to misunderstandings and conflicts.

the collapse of many rules in rural society is due to similar reasons. in a society of strangers, there is no long-term stable human bond. to ensure the interests of each other, there must be a clearer and more reasonable rule to most efficiently establish informed consent between the two parties, that is, a minimum level of trust, so as to ensure that all kinds of social interactions can operate smoothly.

it can be said that clear rules are a necessary condition in the operating logic of modern business society.clearly marked prices mean the procedural legitimacy of the transaction process.

this also has a legal basis. according to my country's price law, when operators sell goods or provide services, they should clearly mark prices in accordance with the regulations of the government's price regulatory department and indicate the name, origin, specifications, grade, unit of measurement, price, etc. of the goods or the items and charging standards of the services.

of course, there is room for reconciliation between business rules and traditional human relations.if the boss wants to leave a loophole for the miners, it is not difficult to mark that the miners can get a discount. if the number of tourists really increases and we want to improve our lives, we cannot think that those who point out the necessity of clear price marking are "destroying human relations" or "disheartening people" just because the locals are used to not marking prices.

a humane narrative like "blessings to my brother miners" does touch the warm part of human nature.however, the operating logic of modern business society is to draw a bottom line to prevent the evil of human nature, use clear rules to reduce the cost of trust, and improve transaction efficiency.

the cultural tourism boom in recent years has made all regions eager to catch the "flood of wealth". however, the influx of a large number of foreign tourists is actually a great test for local governments on how to establish and maintain a suitable business environment. there may be conflicts and pains in the process, but adapting to the changes in the laws of modern business development is the real way to long-term success.