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[global times comprehensive report] according to a report by the south korean newspaper chosun ilbo on the 27th, a survey showed that 8 out of 10 south korean generation z (18-27 years old) office workers would first seek help from artificial intelligence (ai) when they encounter difficulties at work. the proportion of south korean generation z office workers who first seek help from ai is about 20% higher than that of developed western european countries.

according to relevant industry sources on the 27th, samsung electronics recently conducted a questionnaire survey on 5,048 generation z office workers in five countries, including south korea, the united states, the united kingdom, france, and germany. the results showed that when they need help at work, 80% of korean respondents gave priority to ai, followed by germany (61%), the united kingdom (59%), the united states (56%), and france (55%). 80% of korean respondents believe that ai can provide better business solutions, which is in sharp contrast to the responses of other countries (50% to 60%).

there were 1,021 korean respondents who participated in the survey. when asked how to use ai, 46% of the respondents said they would use ai to process "long documents or meeting summaries", followed by "generating text and visual content" (37%) and "researching materials and finding creative inspiration" (46%). samsung electronics analyzed that in south korea, the use of ai in enterprises has become more popular, and generation z is an important driving force for further increasing the popularity of generative ai. (han wen)