off-road vehicles usher in a wave of intensive launches, with 212 new models committed to sustainable development
2024-08-29
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with the increasing number of cars and the popularization of car culture, personalized models represented by off-road vehicles have become popular in recent years. it is predicted that by 2025, the scale of china's broad off-road vehicle market will reach 894,000 vehicles. as the originator of china's off-road vehicles, "212" has upgraded from a single model to a brand and released its first new car t01, with a price range of 139,900-172,900 yuan.
with the increasing number of cars in the country and the popularization of car culture, personalized models represented by off-road vehicles have become popular in recent years. since the beginning of this year, off-road vehicles have become a blue ocean market that many car companies are betting on. whether it is ford and other old off-road vehicle giants or dongfeng mengshi and other independent brand upstarts, they have all accelerated their layout.
as the originator of chinese off-road vehicles and the car culture enlightenment of the post-70s and post-80s, "212" has just been upgraded from a single model to a brand. on august 22, the first new model after the 212 brand was officially launched in the colorful danxia scenic area in zhangye, gansu. it is understood that the new model has a total of 3 configurations: t01 mechanic 139,900 yuan, t01 explorer 159,900 yuan, and t01 review officer 172,900 yuan.
"cars are no longer just a means of transportation, but also a carrier of lifestyle and attitude towards life." at the press conference, lu yunran, general manager of 212 off-road vehicle co., ltd., said that a good off-road vehicle is not only a source of inspiration for users' lives, but also a close friend and reliable partner who can move forward side by side with users.
as a new car "born for off-roading", the 212 t01 adopts a non-load-bearing body, and the roof has 7 horizontal and 2 longitudinal reinforcement beams, which makes the force more even and the pressure stronger. at the same time, the floor of the car has 6 reinforcement beams in the horizontal and vertical directions, plus the four-cavity super-strong engine room and hot-stamped door rings, forming a solid cage structure.
lu yunran said that the t01's ladder-shaped frame has six stable crossbeams, and the installation points with the body have also been optimized for dynamic stiffness. high-strength steel accounts for as much as 99%, which can fully absorb and resist road bumps.
"therefore, this car has excellent impact resistance, ensuring stable driving and the safety of the passengers in the car." he said that the preliminary test results showed that when dealing with extreme situations where the vehicle rolls over, the t01 can prevent the deformation of the roof to the greatest extent and effectively protect the passengers in the car.
in terms of vehicle passability, which is of great concern to off-road vehicle users, t01 has also been designed and optimized in a targeted manner. the approach angle and departure angle of the original car are 40° and 36° respectively, the longitudinal passing angle is 23.6°, the maximum wading depth is 850mm, and the maximum climbing grade is 100%. the relevant data is at the leading level in the off-road vehicle market.
in order to adapt to the trend of automobile intelligence, t01 began to use intelligent technology to empower off-road vehicles. the vehicle's all-terrain driving system includes 8 driving modes, covering more scenarios. at the same time, the vehicle provides intelligent 360-degree panoramic imaging + transparent chassis function, allowing dangerous road conditions on the off-road journey to be seen at a glance.
it is worth mentioning that the t01 is equipped with a full-dimensional 6-axis gyroscope off-road information display system, including compass, altitude, atmospheric pressure, temperature, pitch angle, roll angle and other parameters, which can help users accurately grasp environmental information and vehicle posture at all times and calmly deal with outdoor driving scenes. in addition, the vehicle's internet of vehicles system can link the vehicle to the cloud service platform to realize vehicle remote control, remote upgrade, remote diagnosis, status monitoring and active rescue call functions.
"looking at the entire off-road vehicle market today, it is rare to see a vehicle that can simultaneously apply hard-core off-road configurations such as a non-load-bearing body, front and rear five-link suspension hard bridges, an intelligent part-time four-wheel drive system, and three locks, and lower the purchase threshold of professional off-road vehicles to a new car at the 150,000 yuan level." lu yunran firmly stated that 212 t01 is committed to making off-road vehicles no longer exclusive to a few people, but a new lifestyle that everyone can enjoy.
he also told reporters that the new 212 t01 was designed with full consideration of the personalized and functional upgrade needs of off-road users. therefore, the new car has reserved upgrade interfaces and space in all aspects such as appearance, interior, power, transmission, chassis, etc. users can perform non-destructive installation of body sheet metal parts such as wading hoses, car radios, external antennas, and desert indicator flagpoles without drilling holes, further improving the convenience of vehicle use.
in addition, t01 has undergone 366 rigorous off-road reliability verifications. in addition to the reliability test on the test site, the national road adaptability verification mileage has accumulated more than 1 million kilometers, including various areas of high temperature, high cold and plateau.
statistics show that in the past three years, the market size of hard-core off-road vehicles in my country has exceeded 80 billion yuan. a research report previously released by the china research institute predicts that by 2025, the market size of china's broad off-road vehicles will reach 894,000 vehicles, of which the market size of hard-core off-road vehicles will be 354,000 vehicles; by 2030, the market size of broad off-road vehicles will reach 1.318 million vehicles, of which the market size of hard-core off-road vehicles will reach 517,000 vehicles.
"with more and more hardcore off-road vehicles on the market, consumers' diverse demands are easier to meet and the market is more active." cui dongshu, secretary-general of the passenger car market information joint conference, analyzed that on the one hand, the off-road vehicle market has a large room for development. for those consumers with financial strength and adventurous spirit, off-road vehicles are irreplaceable; on the other hand, due to emission regulations, acclimatization and other reasons, models such as toyota land cruiser and jeep grand cherokee are gradually fading out of the chinese market, providing new opportunities for chinese brands.
"starting from user needs, focusing on product quality and user experience, and meeting consumer expectations through reliable products. this is the fundamental way for the 212 off-road vehicle to enhance its market competitiveness and brand advancement, and it is also an important way to achieve sustainable development." lu yunran said frankly that the 212 t01 will pay tribute to the off-road spirit with craftsmanship, unlock new vehicle use realms with technology, and unleash driving pleasure with performance, and will be tested by off-road enthusiasts.
china youth daily and china youth network reporter wang zhiyuan source: china youth daily
source: china youth daily travel weekly
