The Beijing Huairou map is launched with 5 food routes to take you to "taste Huairou"
2024-08-25
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Qianlong.com (Reporter Liu Meijun, Correspondent Jiao Mengyao) On August 24, Huairou District, Beijing held a press conference for the "Huairou Food Tour", releasing the "Huairou Food Map" that brings together more than 100 well-known catering companies, forming 5 food routes to provide convenience for citizens to experience "Huairou Life". The 2024 Beijing International Food Festival·Huairou Food Tour also officially kicked off on the same day. From now until August 31, citizens can enjoy a discount of up to 90 yuan for purchases of 300 yuan or more at merchants along the 5 food routes.
The "Huairou Food Map" integrates various consumption scenarios such as shopping, tourism, culture, business, and night economy. In order to deeply explore the Huairou food culture and provide one-stop services for citizens and tourists, at the beginning of this year, Huairou District collected "Huairou Food" from the whole district. After preliminary selection, training, and evaluation, the 2024 "Huairou Food Map" was formed, and 5 special food routes were formed to facilitate citizens to experience "Huairou Life", which will be updated annually.
The design themes of the 5 special food routes are leisure-oriented, food-accommodation-travel integrated special food theme tours. They accurately identify the needs and preferences of different consumer groups, deeply explore Huairou's food culture and resources, and create food routes with different themes and styles.
Among them, the Huairou Qingchun Food Route will create a model of innovative consumption scenarios in the neighborhood. The route is located along Qingchun Road in Huairou City, covering Qingchun Wanda Plaza, Beijing North World and Huairou Commercial Street, with a total length of 2.8 kilometers, connecting restaurants such as Manxiang Restaurant. The route also includes other small restaurants, local snacks, coffee shops and simple meals.
The Yanqi Never-Sleeping Valley Food Route will create a model of nighttime dynamic consumption scenes. The route is located in Yanqi Town, with a total length of 2.3 kilometers, mainly concentrated near Changyuan Village, starting from the vicinity of Yanqi Lake Scenic Area and ending at Tailianting. The food route enters along Fanqi Road near Yanqi Island, checks in at the Xishan Plank Road along the way, and climbs up to enjoy the quiet and quality scenery of Yanqi Lake International Conference City.
The Hongluo Food Route will create a model of "oxygen" consumption scene near the mountain. The road is located in the south of the Hongluo Temple Scenic Area, with a total length of 2.2 kilometers, running through the Huairou urban area and the surrounding areas of the Hongluo Temple Scenic Area, integrating mountaineering and leisure, sightseeing in the scenic area, and tasting food experience.
The Mutianyu Food Route is planned to create a model of international integrated consumption scene. The route is located on the south side of the Mutianyu Great Wall Scenic Area in Bohai Town, with a total length of 11 kilometers. The route brings together many popular check-in stores such as Yujiaao and Qinran Dashan Coffee.
The Water Great Wall Food Route is planned to create a model of water-friendly and leisurely consumption scene. The route is centered on the Huanghuacheng Water Great Wall Scenic Area and spreads over 1.8 square kilometers to form a food gathering place. The route includes THE VERSE, etc., which fully demonstrates the youthfulness, fashion and branding of rural food.
The reporter noticed that Huairou's characteristic "Village Cafe" runs through 5 food routes. "Huairou'Village Cafe' has become a case of the integration of commercial, agricultural, cultural and tourism consumption scenarios, which not only brings consumers a wonderful and unique consumption experience, but also gives consumers in Huairou enough emotional value and spiritual nourishment." Xu Pengyuan, the brand representative of Huairou District's "Village Cafe" and the owner of Yijia Coffee, introduced that Xu Pengyuan has initiated the establishment of the Huairou District Coffee Industry Service Association and opened the Yijia Coffee Academy in Yanqi International Community to build a platform for communication, cooperation and learning for coffee industry practitioners, entrepreneurs and employees.
On the same day, the Huairou District Commerce Bureau signed brand introduction agreements with five companies, including Beijing Western Mahua Catering Co., Ltd., Inner Mongolia Laosuiyuan Catering Management Co., Ltd., Beijing Qiye Xiangshan Catering Co., Ltd., and Beijing Jiangtai Wuer Catering Co., Ltd.
During the event, in addition to the release of food maps and routes, Huairou District also organized a series of theme activities such as Wanda Youth Plaza - Beautiful "Food" Time · Youth Night Market Street Event, Innovation Town - Innovation Street Food Tasting Tour, etc. "We have joined hands with two financial institutions, China Construction Bank and Postal Savings Bank, and two major life platforms, Douyin and Meituan, to carry out online and offline joint check-in and consumption promotion activities to promote the integrated development of commerce, culture and tourism, and enhance the popularity of Huairou food consumption." said a relevant person in charge of the Huairou District Commerce Bureau.
According to reports, this event aims to build a platform for merchants to exchange and learn from each other, and to show citizens and tourists the feast with the most Huairou historical heritage and Huairou flavor. At the same time, it also gives full play to the advantages of multi-field cooperation, links online head platforms, actively organizes merchants to participate in profit sharing, invites media experts to check in and visit stores, etc., to dig deep into Huairou's special food, enhance the consumption atmosphere of the "food tour", and fully stimulate regional consumption vitality.
