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On August 22, Xiaomi released its second quarter financial report, with revenue of 6.4 billion yuan from innovative businesses such as smart electric vehicles and an adjusted net loss of 1.8 billion yuan from innovative businesses such as smart electric vehicles. A rough calculation shows that for every Xiaomi SU7 sold in the second quarter, Xiaomi would suffer an average loss of about 66,000 yuan.

Of course, this kind of calculation is not scientific. After all, new forces generally have large initial investments, including factories, sales, marketing, etc. Losses are the norm, and it takes a certain amount of time to make a profit. Among the current domestic new forces, only Ideal and Wenjie have achieved this achievement.

However, there are reports that Xu Jieye, the public relations director of Jiyue, verbally attacked Xiaomi Auto's financial report on his WeChat Moments, targeting Xiaomi Auto and Lei Jun himself.

The screenshots circulated online show that the person in charge said: Entrepreneurs like Lei Jun, can you have a little sense of public morality and shame? You lose 60,000 yuan per car, why do you sell so many cars when you lose so much? Some companies lose money because they can't sell without discounts. What do you call Xiaomi and Lei Jun? In the past, this was called dumping, which is the worst nature of businessmen.

At the same time, he added in the comment area: Mr. Lei is so rich, can he raise the price of Xiaomi cars, and not compete with those poor new car-making forces for market share and jobs. With Mr. Lei's influence and ability, he can make a profit from the beginning, and don't encourage the unhealthy trend of the automotive industry to lose money from the beginning.

Such outrageous remarks naturally attracted a lot of attention. Some media asked Xu Jiye for confirmation. He said: "The circle of friends is mainly for friends. It expresses some personal opinions. It is limited to the circle of friends. I will not confirm or refute the specifics."

This afternoon, the person involved responded to the matter again. He said: I have used all my strength to reduce the impact of this incident, please let me go.