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Regarding the recent statement by Wei Jianjun, chairman of Great Wall Motors, that "there is no need for Zhou Hongyi to test drive, and traffic cannot represent the value of a product", Zhou Hongyi, founder of 360 Group, responded through a short video on August 22, talking about his views on traffic and the current domestic auto industry. Zhou Hongyi believes that traffic cannot be the only criterion. If the product is not good, traffic alone is useless; but if the product is good, without traffic, the value cannot be reflected.

In his response video, Zhou Hongyi said that although he and Wei Jianjun did not know each other, he had always been an entrepreneur he admired very much. He was quite successful in the era of gasoline vehicles, and for decades he focused on the positioning of SUVs and off-road vehicles, and was a practitioner of positioning theory. Zhou Hongyi said that he "especially understands Lao Wei" and that the current car industry is "too competitive and stressful."

Zhou Hongyi mentioned that the rise of new car-making forces has brought a huge impact. On the one hand, cars are moving towards digitalization, electrification, and intelligence. On the other hand, marketing methods need to adapt to the traffic economy of the Internet celebrity era. Therefore, entrepreneurs need to keep pace with the times, be brave to innovate, and self-transform, even self-revolution and self-subversion. Zhou Hongyi called on entrepreneurs to get involved and personally create personal IP and corporate IP.

Zhou Hongyi said that traffic is a responsibility that entrepreneurs cannot shirk. In the Internet age, traffic is users, which means acquiring customers. If there is no traffic, making friends with users and letting users evaluate them will all become empty talk. He believes that the product is "1" and traffic is the "0" behind it. The better the product, the more traffic there will be.