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IT Home reported on August 22 that this morning the news that "Jiyue Public Relations Director Xu Jieye blasted Xiaomi for selling cars at a loss" attracted the attention of netizens. Relevant screenshots showed that Xu Jieye, who is suspected to be the public relations director of Jiyue Automobile, posted on his circle of friends that selling cars at a loss is dumping, and fiercely criticized it.

The media "Red Star Capital Bureau" asked Xu Jieye himself for confirmation on this matter, and the other party said: "The circle of friends is mainly for friends, expressing some personal opinions, which are limited to the circle of friends. I will not confirm or refute the specifics." Regarding the above incident, Xiaomi said "no response yet."

IT Home attached a summary of the previous situation:

Xiaomi Group announced its latest Q2 2024 results last night. Xiaomi SU7 delivered 27,307 units in the second quarter, with car sales revenue of 6.4 billion yuan and a gross profit margin of 15.4%. Xiaomi's smart electric vehicles suffered a net loss of 1.8 billion yuan in the second quarter and are still investing. Based on this, Xiaomi's car loss per vehicle exceeds 60,000 yuan.

This morning, the topic of Xiaomi Auto’s losses also became a hot topic on Weibo.

Lei Jun, founder, chairman and CEO of Xiaomi, responded on Weibo: "Making cars is hard, but success must be cool! Xiaomi Auto is still in the investment stage, I hope everyone understands."

Later, some media outlets posted pictures saying that Xu Jiye, the public relations director of Jiyue Auto, criticized Xiaomi and Lei Jun for selling cars at a loss in his circle of friends. The screenshots showed that Xu Jiye believed that selling cars at a loss was dumping and fiercely criticized it.