The lowest price is 240 yuan per box! Can you buy it only after the goods are matched? LV responded
2024-08-18
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After visiting the Prada market and buying FENDI's version of "Heytea", there is one more way for the public to get close to luxury goods.LV opens China's first chocolate store in Shanghai, with products priced as low as 240 yuan per box。
As the brand became more well-known, more and more consumers joined the buying army, and problems also followed. After the LV chocolate became popular, it was difficult to book a ticket, and the "scalper" phenomenon was serious.There is even a phenomenon that chocolate can only be purchased after matching goods.。
Since LV opened its chocolate store in Shanghai, the number of people making reservations has only increased. In order to buy a box of LV chocolate, many people pay a higher price to find "scalpers" to buy it. In addition, since LV sales staff can make reservations, consumers even choose to buy wallets, jewelry, etc. in order to get a reservation.
In this regard, LV official customer service told reporters that the chocolate store had just opened and there was only one store in Shanghai. Currently, LV chocolate is sold by appointment, and appointments can only be made through the official applet, on-site appointments, and exclusive sales. There are many kinds of LV chocolates, the cheapest is 240 yuan a box, and the most expensive is several thousand yuan. An appointment is only to obtain the qualification to enter the store, and you cannot make an appointment for a specific chocolate. You will not know which chocolate is sold out and which is still in stock until you enter the store. The appointment is valid for the same day. If you cannot make an appointment on the same day, you can only queue up again later, and it will be invalid the next day.
Source: Douyin food blogger video
Regarding the issue of having to allocate goods to buy LV chocolate, the above-mentioned customer service staff said that it is indeed necessary to have a consumption record before being assigned to exclusive sales.
Regarding the issue of scalpers, the customer service staff said that the company was not clear about it. However, since there were indeed many people queuing, many consumers would look for purchasing agents.
Regarding whether there will be plans for further store openings, the above-mentioned customer service staff said that there is currently only one store in Shanghai, and they have not yet received any notification of plans for further store openings.
Public data shows thatThe Shanghai LV chocolate store is the third LV chocolate store in the world after Paris and Singapore, and it is also the first chocolate store in China.。
LV has launched multiple rounds of price increases in the country
Since the beginning of this year, LV has launched multiple rounds of price increases in China, with some mainstream bag types experiencing significant price increases.
On February 19, it was reported thatLVThe prices of some products in the Chinese market will be increased from today, with an average increase of about 6%. LV official customer service staff said that at present, some LV products have indeed been adjusted, and both online and offline have been updated simultaneously. After the update, the price of the medium-sized CARRYALL handbag has increased from 20,500 yuan to 21,500 yuan. Other categories of products have also increased to varying degrees, and the specific official prices shall prevail.
On July 3, it was reported that LV stores in China had increased their prices again. In response, LV China customer service staff said: "The price adjustment on July 2 was for most products, ranging from a few hundred yuan to thousands of yuan. Some of the more popular products were adjusted in price, and the new prices are currently being implemented on the official website and offline."
On January 25, local time, LVMH released its 2023 annual report. The financial report shows that in 2023, LVMH's annual revenue will be 86.2 billion euros, a year-on-year increase of 9%; net profit will be 15.2 billion euros, a year-on-year increase of 8%. In terms of regions, if we only look at the revenue share, Asia is still LVMH's largest consumer market. Asia, including China (excluding Japan), contributed the highest revenue of 26.707 billion euros, accounting for 31% of the group's revenue, up 1% from 2022.
LVMH Chief Financial Officer Jean-Jacques Guiony said that the number of Chinese customers is now twice that of 2019. The proportion of business from tourists has decreased relatively, but the revenue from this part is still the same as before. This means that domestic purchases in China have increased significantly. To meet this demand, Louis Vuitton and Christian Dior are considering opening larger stores in China.
Source: China Securities Journal WeChat
