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The beautiful Dajiu Lake. (Photo provided by the Organization Department of the Party Committee of Shennongjia Forestry District)

A car, a portable speaker, several boxes of promotional materials... In recent days, the town and village cadres of Songbai Town in Shennongjia Forest District, Hubei Province, have carried out summer tourism promotion activities in sister cities and prefectures such as Xiangyang and Jingzhou. They visited communities, restaurants, and travel agencies, inviting citizens to experience the "21℃ summer" in Shennongjia.

Shennongjia is rich in tourism resources and has unique advantages in developing ecological tourism. Shennongjia Forest District focuses on the "Party Building + Tourism" track, plays a leading role in promoting the high-quality development of the tourism industry, and drives the people to increase their income and become rich.

From "cooking the rice" to "making the rice well"

The conflict between protection and development has been going on for a long time. How do ordinary people view strict ecological protection measures? "Every blade of grass, every mountain and every river here is like a pot for cooking. Once it is destroyed, it is like breaking the pot. How can we eat?" Zou Shimei, a homestay owner in Shennongtan Village, Muyu Town, made a vivid analogy. Village cadres, the masses, homestay owners and tourism merchants have experienced changes from the inside out and from the surface to the inside. Everyone has reached a consensus: Only when the ecology is well protected and the environment is beautiful, will tourists be willing to come and not want to leave.