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Tourists visit the Xi'an Museum which is open at night. Photo by Wang Jing (People's Photo)

Tourists buy souvenirs at the Charming Xiangxi Scenic Area in Wulingyuan District, Zhangjiajie City, Hunan Province. Photo by Wu Yongbing (People's Photo)

Tourists relax and have fun at the Biwanhai camping base in Chizhou Village, Gangkou Township, Tonggu County, Yichun City, Jiangxi Province. Photo by Zhou Liang (People's Photo)

It is the summer vacation now, and immersive experiences, parent-child study, summer vacation, museum tours, etc. continue to heat up. Traveling with performances and events has become the choice of more and more tourists, and various new ways of playing are emerging. Various places have linked financial institutions, e-commerce platforms, media platforms, etc. to launch more than 4,000 cultural and tourism activities with rich content and diverse forms, creating colorful new scenes such as coastal areas, forests, music festivals, concerts, exhibitions, outdoor sports, cultural and sports events, etc., so that new economic vitality is continuously released. A netizen left a message saying: "The products are diversified and the experience is richer."