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At yesterday's "Made by Google 2024" conference, the debut of the Pixel 9 series, the upgrade of the new series, and the integration of artificial intelligence functions became one of the highlights. Google's promotional activities tend to be based on narratives, and it seems that with the launch of the new series, the advertising approach is to present a new chapter for the series, which involves the friendship between the iPhone and Pixel series.

Google combines the iPhone and Pixel 9 Pro in its new campaign, using the hashtag "BestPhonesForever."

Google’s ads have an interesting way of continuing and representing a meaningful theme through storylines. With last year’s Pixel 8 Pro, the company chose a metaphor to represent the “passing of the baton” in an Olympic relay to welcome the upcoming series, which meant that the Pixel 9 Pro replaced the Pixel 8 Pro because it was time for a change.

This time, Google continues this narrative, showing a brand new beginning, or marking the beginning of a new era. The new series of promotional videos is themed "Summer Magic" and showcases the Pixel 9 Pro and the new features it brings.

The most interesting thing about the event is the hashtag #BestPhonesForever, in which the iPhone and Pixel 9 Pro are shown as starting a new chapter in their friendship, with the Pixel 9 Pro embracing the fact that it is its turn to shine with the new features it brings, while the iPhone acknowledges the arrival of its counterpart in a playful way in the conversation.

The iPhone invites the Pixel 9 Pro to an outdoor summer party, while the Pixel device lets the iPhone know it can’t attend because it has a launch event to attend. The iPhone seems to be joking about the early launch, while the Pixel 9 Pro explains that it has more Gemini AI features to share with the public. The Pixel 9 Pro then returns to demonstrate the beginning of a new Pixel era and everything the device will bring.

The campaign is refreshing, showing both phones side by side, signifying their evolution and coexistence in the smartphone industry. The Pixel 9 series phones are now available for pre-order.