news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

During this summer season, when "Catching Dolls" raked in 3 billion yuan at the box office and became the focus of everyone's attention, Xu Zheng quietly debuted with his new work "Reverse Life", but failed to continue his previous box office myth.

After one week of release, the box office revenue of 240 million seems a bit insufficient compared to the industry's prediction of 500 million, not to mention the rumored production cost of 200 million. The road to making a profit seems particularly difficult.

But don't be impatient, Xu Zheng is no pushover. He has already laid out his own chess game in this movie game.

The box office journey of "Reverse Life" is like a microcosm of the stock market, where capital pours in like a tide and may recede at any time.

Whether it is a mess or a huge profit, it all depends on the "management" ability of the director and actors.

Xu Zheng, a veteran in the film and television industry, naturally knows how to play this game with ease.

He cleverly packaged director's fees, film remuneration, etc. into the budget, attracting various investors to compete for it.

If the movie is a success, he will certainly get a share of the profits;

If he had failed, he would have already escaped unscathed, leaving behind only the investment companies and buyers who held shares, left in disarray.

However, the market is not always so forgiving.

There are multiple reasons behind the box office failure of "Backdraft". The first is the sluggishness of the entire film market. Although the summer season is hot, except for one or two blockbusters, most films are struggling to survive.

The film market in 2024 seems to still be looking for that spark that can ignite the enthusiasm of the audience.

Furthermore, Xu Zheng’s personal grievances with the cinema also added some difficulties to the screening process of "Reverse Life".

The controversy over the advancement and withdrawal of the release date of "Lost in Russia" caused theaters to have complaints about him.

Even though "Reverse Life" is very topical, its screening rate has always been difficult to break through the bottleneck and it is difficult to compete with popular films of the same period.

The choice of subject matter for the film has caused considerable controversy.

Delivery men, an indispensable yet often overlooked group in the city, should have been an excellent entry point for the film to resonate with people.

However, "Reverse Life" seems to have gone too far, infinitely magnifying the suffering and difficulties, and was even questioned by some viewers as "consuming suffering."

Admittedly, the film does not directly exploit the suffering of a specific individual, but it exaggerates the deliveryman's difficult life and uses an overly dramatic plot setting.

It really makes people feel the utilitarianism of the main creative team - they are willing to sacrifice authenticity for the sake of box office.

The quality of the film was the key factor in its box office failure. The 50-day shooting period was obviously a bit hasty for a film with so many characters and complex scenes.

The roughness of the audio-visual level and the distortion of the story make it difficult for "Reverse Life" to become a masterpiece.

When the audience walked into the theater, they expected to be touched by the soul, but they found that they had just watched a slightly exaggerated performance, which naturally made it difficult to generate deep emotional resonance.

As for the practical significance of the film, although Xu Zheng's original intention was good, he hoped to reflect the current situation of the takeout industry through the film and guide society to pay attention to and treat this group well.

But unfortunately, due to various problems with the film itself, these beautiful visions did not come true.

On the contrary, some overly extreme plots and scenes triggered the audience's rebellious psychology, greatly reducing the positive message that the film wanted to convey.

The box office failure of "Life in the Past" may be a wake-up call for the current film market.

In this fast-paced, high-pressure era, audiences need not only visual impact and sensory stimulation, but also desire to find resonance and see the truth in movies.

However, those works that try to attract attention by exaggerating suffering and creating gimmicks will ultimately end up losing both in terms of reputation and box office.

Therefore, for filmmakers, perhaps they should slow down, calm down, observe and feel the world with their heart, and tell every story with sincerity.

Only in this way can we create works that truly touch people's hearts and win the recognition and love of the audience.

Although the attempt of "Reverse Life" failed, it also provided a lesson worth pondering for later creators.