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The emergence of emerging markets in Asia in the past two years has attracted beverage giants such as Diageo and Pernod Ricard to enter the rapidly developing East Asian markets such as India, rewriting the business landscape of the Asian market.

Overall,These emerging markets will generate revenue for wine brands, but the actual growth is limited，It is just a "delaying move" to survive in the cracks。

Whether from the perspective of population structure or consumption strength,China is still the "golden key" to open the Asian wine market, no brand dares to give up the "big cake" of the Chinese market easily.

Faced with huge economic headwinds,Opinions vary as to whether China’s wine market has bottomed outIt is difficult to determine when the turning point will occur.

The National Bureau of Statistics reported thatChina's wine imports are down 70% from their 2012 peak, compared with other alcoholic products, wine has lower profit margins, soSome distributors have had to remove wine from their product portfolio。